The new integration plugin connecting Magento 1 stores with open-source marketing automation platform Mautic is now available on official Magento Marketplace.
“The integration works by storing the critical information fields of customers and segmenting different customers as per their past purchase behavior as purchase behavior is the most powerful way to segment your customers by historic value,” said CedCommerce, Co-founder and Director duo, Abhishek Jaiswal and Himanshu Rauthan.
The co-founder and director duo expressed their optimism towards the success of this new product line. They congratulated the team and urged them to replicate the success similar to their multi-channel apps product line.
This development holds special significance for CedCommerce as Mautic Magento 1 integration is the first product, from the Marketing Integration automation product-line, to be available at Magento Marketplace store. CedCommerce is expected soon to submit more plugins connecting other Marketing automation platform with Magento stores.
Specification and Features:
The plugin is compatible with Magento community version 1.6.1, 188.8.131.52, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3. The features are:
Personalized RFM parameters:
The tool helps Magento store owners to identify the distinct pool of customers with similar behavior and then segmenting them. The extension enables you to segment different customers on the scale ranging from (1-5) where 1 corresponds to poor and 5 corresponds to best. Also, sellers are free to set what works best for them.
This enables sellers to map different data sets of their Magento 1 store and their Mautic account. Once the desired fields are mapped, the seamless transfer of data sets between two accounts starts.
Create Customer Segmentation:
The plugin comes with several user roles already embedded in the plugin such as Cart Abandoners, Best Customers, Big Spenders, Lost Cheap Customers, Lost Customers, Low Spenders, Loyal Customers and others. Sellers can use the data sets captured for these user roles on Mautic to target these customer segments.
Create Contact Properties:
The plugin has 60+ contact property fields such as Customer Group/ User role, Accepts Marketing, Shopping Cart Customer ID, Billing City, Last Order Status and, Products Bought. These contact properties are crucial for analyzing customer purchase behavior.
The sellers can choose the fields, as per their business requirements, to create them on the Mautic. This helps in capturing the most relevant variables so as to increase the efficiency of a targeted campaign
The app can be downloaded both from the CedCommerce website and Magento Marketplace by paying one-time payment. Visit following links for pricing and download.
CedCommerce Website: https://cedcommerce.com/magento-extensions/mautic-magento-integration
Magento Marketplace: https://marketplace.magento.com/ced-mautic-magento-integration.html
CedCommerce believes in democratising the e-commerce for small, medium and big businesses alike. The company offers tailor-made solutions – Multichannel Solutions, Affiliate and Importer Solutions, Dropshipping Solutions and more – that make it easy for merchants to start, grow and expand their online shops. The company has been featured among the winners of Technology Fast 50 India and Technology Fast 500 APAC for two years in a row.
Mautic is an open marketing software platform that provides users with the greatest level of integration and deep audience intelligence, enabling them to make more meaningful customer connections. “Mautic is driven by the belief that every organization should have the power to understand, manage, and grow their business in a meaningful way”.