Here is all you need to know about last year’s Cyber Monday, Black Friday & Thanksgiving Day Spending

The biggest shopping bonanza is about to begin. As the Q4 holiday season is about to begin, the online sellers are bracing up for the shopping carnival bigger and better than last year which saw sales in the amount of $100 billion+.

 

However, before the biggest deals and the season begins to see the light of the day, let us see the last year’s performance.

 

Black Friday & Thanksgiving Day Spending:

 

• • The overall spending on the Black Friday and Thanksgiving day was $5.03 billion & $2.87 billion respectively. (Source: Adobe Analytics)
    

 

• • The total no of online transactions done on Black Friday & Thanksgiving was 13 million and 12.5 million respectively. (Source: Hitwise)
    

 

• • Total 174 million Americans shopped through the Black Friday weekend – 64.6 purchased both online and instore whereas, 58.4 million were online only. (Source: NRF)
    

 

• • The average spending of the two days combined was $335, the older millennials (Age 25-34) spent $419. (Source: NRF)
    

 

• • Tablets/laptops/PCs/TVs (27%); clothing (24%); smart-home gadgets (15%); toys (15%); gift cards (11%); and travel (8%). (Source: BlackFriday.com) were among the most popular categories for deals among the shoppers.
    

 

• • Best-selling electronics on the Black Friday and Google Chromecast, Apple iPads, Samsung Tablets, Apple AirPods, and Sony Playstation VR. Video games and consoles include Super Mario Odyssey, Nintendo Switch and Microsoft Xbox One X. Toys include PJ Masks and Hatchimals & Colleggtibles, Funko Pop and L.O.L. Surprise dolls, as well as Ride On Cars. (Source:NRF)

 

• Black Friday and Small Business Saturday were most popular for in-store shopping whereas Cyber Monday and Black Friday saw most online activity (Souce: NRF)
  

  Cyber Monday Spending:

 

• • Cyber Monday trumped Black Friday as the highest spending day with sales amounting to $6.59 billion. (Source: Adobe Analytics)
    

 

• Largest price drops heading into Cyber Monday were for toys with an average discount of 18.8 per cent, followed by TVs at 21.1 per cent and computers at 14.7 per cent. (Source: Adobe Analytics)
• The best electronics items on Cyber Monday include Google Chromecast, Apple iPads, Samsung Tablets, Apple AirPods, and Sony Playstation VR. Video games and consoles include Super Mario Odyssey, Nintendo Switch and Microsoft Xbox One X. Toys include PJ Masks and Hatchimals & Colleggtibles, Funko Pop and L.O.L. Surprise dolls, as well as Ride On Cars. (Source: Adobe Analytics)

 

 

Top Selling Products A Day before Thanksgiving day	Top Selling Products on Thanksgiving Day	Top Selling Products on Black Friday	Top Selling Products on Small Business Saturday:	Top selling Products on Cyber Monday
L.O.L Suprise Doll	Nintendo Switch	Nintendo Switch	Chromecast	Nintendo Switch
Hatchimal & Colleggtibles	PJ Masks	Hatchimals and Colleggtibles	PJ Masks	Chromecast
Nintendo Switch	Hatchimals and Colleggtibles	PJ Masks	X Box One X	Roku
PlayStation VR	Chromecast	Chromecast	Nintendo Switch	Hatchimals and Colleggtibles
Super Mario Odyssey	Roku	Roku	Hatchimals and Colleggtibles	Amazon Echo

Source: Adobe Insights

 

So gear up if you still haven’t started planning out to sell this festive season. To sell on different web frameworks, you may get in touch with CedCommerce – leading integration provider across the globe – and start selling on different marketplaces through numerous frameworks. The frameworks that we provide integration extensions for, have been listed below-

Magento

Magento 2

Shopify

WooCommerce

BigCommerce 

PrestaShop

OpenCart

 

 

More from CedCommerce:

1. 5 Social Media Tips for higher engagement during holiday season
2. 7 SEARCH ENGINE MARKETING TIPS FOR HOLIDAYS
3. 6 tips to optimize for great mobile buying experience
4. 5 tips to create a great Desktop Buying experience this Festive Season