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Social media platforms are equally responsible for growing online businesses rapidly. About 73% of marketers believe that social media is effective in boosting business growth, as 3.5 billion people are using social media today. But many business owners, especially the small ones are not sure of using social media for their online business. They think it will not expand their businesses. Are you of that opinion too? We will prove your opinion wrong by telling you 6 social media hacks for small businesses. Before discussing the ideas, it is necessary to familiarise yourself with the benefits of social media marketing for online businesses.
What are the benefits of using social media for business?
As stated above that around 3.5 billion people are using social media today, it becomes probable that you will grab your target users easily via social media platforms. Having a page on platforms like Facebook, Twitter and Instagram enable you to see what aspect of your business page is providing the best return of investment.
Your business campaigns on social media platforms prioritize connecting to endless users rather than only the customers. This priority results in visitors turning into leads and end up becoming your customers. Overall, marking your presence on social media makes a huge difference between the revenue generated on your online channel and on offline channels.
Social media hacks for small business
If you are the owner of an entity that kick-started recently, the following procedures are some of the ethical practices of improving public visibility-
1. Brand presence
Social Media is proving to be powerful marketing in bringing awareness among the people about your brand. Many known brands today have millions of fan following because they can be seen on all of the social networking sites. Yet their sales are high too. New ventures usually find it safe to start marketing from Facebook as Statista inferred that nearly 1.5 billion daily active users exist on Facebook.
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However, just one page for your brand on Facebook is not enough to upheave your visibility in the market. Your brand name should flood throughout the internet. Facebook, Instagram, Snapchat, LinkedIn are the popular social media platforms where you can find your target audience.
People other than your favored crowd are also present on these platforms. This presence does not mean that profiles on one of these platforms are enough because you think your purpose will get fulfilled here. It is a mistake to think like that.
Though people from all backgrounds are present, the majority of the audience that specifically wanted your service is active on one of these platforms the most. For example, If your target market is B2B, it would be wiser to focus on social media platforms like LinkedIn.
2. Optimize your content
Make the content of your business pages interesting and engaging for your customers to suggest to their friends. The pages should consist of new product launches, discounts, or questions from customers. Share the blogs that your team of content writers created on those pages. These blogs should act as guidance for new viewers. They educate viewers. Hence, it is an important tool for attracting new viewers on social media.
Other than blogs, an optimized business page consists of relevant pictures, videos, infographics, DIY guides, and much more. Mention relevant statistics to make your page look authentic and professional. It also helps the visitor to trust your content and rely on it. To acquire better optimization, focusing on keywords is recommended. Search engines display results according to words user types when searching for a piece of information. Next, create an eye-catching headline that the user is prompted to come back to after missing out due to quick scrolling.
Such content of your social media campaign drives a large amount of traffic to your page. The site that has more traffic and is often recommended and naturally rises in search results Optimization is the most important social media marketing strategy to promote your business.
3. Improve page content
Regular updates maintain a subscriber’s interest in your page. It can be anything- a new product, blog, new features in an app. Your subscribers wait for something new in your business. Sticking to your old products bores them and eventually exits your business. Data written in 2015 cannot satisfy them in 2020 because they do not want to believe in the past.
They want to know the recent scenario. For instance, on your brand’s Youtube channel, post videos daily about the new product, advertise its updates, and show subscribers how your product will be. Inform viewers what is next in your to-do list (this generates curiosity and invite them to check the channel frequently). They will move on to the competitor if your channel remains dormant.
The same is the case with blogs. Other than the updates in it, a reader should not face trouble in accessing them. Your website needs to be organized well according to the reader’s comfort. A blog dedicated to your recently launched product gets more reads or more sales when it is adequately maneuvered. Not all but a few of your blogs should make a presence on your home page. Or make a tab that consists of a list of blogs your team has written
Image Source: blog.hootsuite.com
4. Make the Most Out of Your Followers
Pleasing followers are counted as one of the successful social media hacks because they might convert into customers. Regularly updating your profile leads to this conversion. It should stick to the content related to the user’s interest.
For example, you created a video tutorial for a new smartphone. It is uploaded on YouTube or Instagram. Viewers are now curious to see something new in that video. In this way, followers develop an interest to buy that smartphone without wasting any time.
This quality is the reason people liking your page because it serves their purpose. And if it has discount offers they would love to buy their favorite and expensive item.
Imagine if someone cannot afford his favorite expensive perfume. But he buys that perfume immediately after seeing a discount on it. You will get a happy, permanent customer in return. A drop in sales becomes rare. It is a fruitful option to let users know about your promotional offers, or customer service provided, or any product available for free.
Image Source: business2community.com
5. Analyze the progress
Analyzing the progress of your business helps remove its shortcoming. It increases your chances of success. A study on 344 marketers present on social media revealed that engagement(36%) and conversion rates (35%) are important aspects when measuring success statistics.
Effective social media marketing tools help analyze progress. These tools tell the follower activities of followers on your social media page. They show how many leads are converting into customers, who liked all your posts, and much more.
For instance, the owner learns subscriber behavior through Facebook Insights. It includes interactive visual graphics that even new entrepreneurs can understand easily.
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6. Popular Social Media Platforms
Before starting a business page on social media, the owner studies how successful is his niche among his target audience. He examines the unique target user base that is generating because of his niche. He observes the areas where he can expect a hike in sales volume. These studies are vitally included in the effective social media hacks for small businesses in case you want to promote your one. There are a number of platforms where you can find your target user base.
a) Pinterest– Clicking an image on your Pinterest account directs the user to the main page where your product is available. A random user whether belonging to your focused audience or not reaches that page and gets a brief idea of your product. This helps in bringing traffic to your social media account.
b) Google+ -A super-fan circle created on Google+ great for you to advertise the latest discount you are offering and building their interest in your business.
c) LinkedIn– LinkedIn is especially meant for a Business-to-Business model. the professional agreement is conducted between two similar industries, resulting in one of them becoming a client of the other.
Besides these three platforms, other ones like Instagram and Twitter also cater to the success of a business. In fact, doing business on these one incurs less money. Instagram, YouTube, Twitter also increase sales and consumer awareness.
Also read: Social media and Ecommerce: A Refreshing Combination
Conclusion
One of the effective social media hacks for small businesses to achieve your desired sales goal is the content of your brand widespread on different social media websites. Interactive videos, pictures, and write-up make content readable and influential. Besides, organic content and marketing tools are applied to measure the activity statistics of subscribers. Execution of marketing strategies whether for offline or online business in a systematic way ensures your extensive reach on social media platforms.