In 2023, global eCommerce sales reached a staggering $5.7 trillion [Source: Statista]. It is safe to say that the industry is experiencing explosive growth. If you’re wondering how to leverage this opportunity by selling Amazon products on Shopify, you’ve come to the right place! This guide will explore the advantages, considerations, and tools you need to streamline this process.
Owning your online store while maintaining a business presence on marketplaces, offers greater control over branding, customer experience, and ultimately, your profit potential. So how do you go about it? Let’s discuss some key considerations before start selling Amazon products on Shopify, so you’re prepared for all the challenges ahead of you.
Why Choose Shopify?
With over 1 million merchants and close to 4.8 million online stores worldwide, Shopify is a leading cloud-based eCommerce platform that enables individuals and businesses to create and manage their online stores with ease.
Here’s why it stands out:
- Effortless Setup: No coding expertise is required. Shopify’s user-friendly interface allows you to build your store visually using a drag-and-drop editor.
- Scalability Power: As your business grows, Shopify offers flexible plans that adapt to your needs.
- App Store: The Shopify App Store is a repository of solutions for every aspect of your online business. From listing automation to inventory management, you’ll find an app to enhance every operation.
Should You Sell Amazon Products?
There are compelling reasons to consider selling Amazon products on your Shopify store. Let’s explore the pros and cons:
Pros:
- Diversification Powerhouse: Extend your reach beyond the horizons of Amazon and attract new customers who might not typically shop there.
- Brand Building: Establish your own unique brand identity and cultivate a loyal customer base that goes beyond just Amazon products.
- Greater Control: Gain more control over your pricing strategy, promotions, and the overall customer experience you deliver.
Cons:
- Competition: Prepare to face fierce competition from other sellers offering the same or similar Amazon products, unless you have a unique product.
- Profit Margin: Factor in potential reductions in your profit margins due to fees charged by both Amazon and Shopify for transactions.
Explore “How to Sell on Amazon”
Dropshipping: A Flexible Sales Model
Another strategy to consider is Amazon to Shopify dropshipping – especially if you’re starting with a limited budget or want to test different product lines. In the dropshipping model, you don’t hold physical inventory. Instead, you partner with a supplier who stores, packages, and ships products directly to your customers. This allows you to focus on marketing and customer service while minimizing upfront costs.
Combining Strategies: The Best of Both Worlds
Additionally, there’s no rule saying you can’t leverage both approaches! You can build your brand and sell unique products on your Shopify store, while also integrating Amazon to Shopify dropshipping to add to your offerings. This expands your product selection without the hassle of managing physical inventory for those additional items.
Importing Products from Amazon: Streamlining Your Workflow
Following this, you’ll need to set up your Shopify store to serve as your online storefront (if you don’t already have one). The key step to set up your store is to efficiently import your chosen Amazon products into your Shopify store. This can be a time-consuming and manual process, especially if you’re dealing with a large number of products. Here’s where the CedCommerce Importer comes in as a valuable tool, helping you streamline this entire process.
Key Features of the CedCommerce Importer
The CedCommerce Importer simplifies the process of fetching your Amazon products to your Shopify store effectively. Think of the CedCommerce Importer as a bridge between your Amazon seller account and your Shopify store. Using a secure API connection, it streamlines product migration in just a few clicks. Here’s how it works:
- Effortless Product Import: No more manually copying and pasting product details! Select the desired products from your Amazon Seller Central and import them all at once into the app.
- Seamless Variation Management: For example, if you are selling phone cases in multiple colors and sizes – the app automatically imports all variations associated with your main product, saving you tons of time and ensuring your entire selection is accurately represented on your Shopify store.
- High-Quality Images: The app transfers high-resolution images from your Amazon listings directly to your Shopify store, showcasing your products in their best light and increasing the likelihood of conversions.
Key Features for Streamlined Product Management
Beyond the one-click import, the CedCommerce Importer also enables you to sell Amazon products on Shopify with valuable features for efficient product management:
- Curated Selection: Not all your Amazon products might be a perfect fit for your Shopify store. The app allows you to choose specific products to import, enabling you to curate a selection that aligns perfectly with your brand identity.
- Daily Automatic Sync: No need to worry about keeping your listings updated! The app automatically synchronizes any inventory or pricing changes made on your Amazon listings to your Shopify store, ensuring customers always see accurate information.
- Peace of Mind with Flagging: Let’s say you sell some generic phone cases on Amazon alongside your designer collections. With the “flag” feature, you can easily omit these generic cases from your Shopify store, maintaining a consistent brand image.
Costs to Consider: Understanding the Finances
While equipping yourself with the right tools is crucial for success, you must have a solid financial plan before you begin selling Amazon products on your Shopify store. Here’s a breakdown to illustrate potential costs:
- Shopify Subscription Fees: Monthly plans range from $29 to $299, depending on the features you require.
- Transaction Fees: Both Shopify and Amazon take a commission on sales through transaction fees. These fees vary depending on your Shopify plan and Amazon product category. Be sure to factor these fees into your pricing strategy to ensure you maintain healthy profit margins.
- Fulfillment Fees: If you’re not utilizing Amazon FBA, you’ll need to consider the costs associated with picking, packing, and shipping your products. These costs can vary depending on the size, weight, and destination of your products.
- App Fees: Additional apps from the Shopify App Store may have monthly subscription fees. While CedCommerce offers a free trial, consider any potential ongoing app fees when calculating your overall costs.
Keep in mind, it is important to be aware of the potential costs associated with selling on Shopify and Amazon so you can plan well.
Legal Compliance
With the groundwork laid for finances and streamlined product management, let’s turn our attention to your legal responsibilities as a seller. Understanding these compliance requirements is essential to avoid any potential issues down the road that might apply to selling Amazon products on Shopify.
Let’s dive in, one by one:
1. Complying with Amazon Seller Policies:
- Product Restrictions: Amazon has a list of restricted and prohibited items that cannot be sold on their platform. Make sure the products you source from Amazon are allowed for resale.
- Brand Registry: If you plan to use brand names or logos in your listings, you’ll likely need to be brand-registered on Amazon. This usually requires a registered trademark with a relevant government trademark office.
2. Complying with Shopify’s Terms:
- Shop Merchant Guidelines: Shopify lays out what type of products and business practices they allow on their platform. Ensure your Amazon-sourced products comply with these guidelines
- Terms of Service: By using Shopify, you agree to their terms of service. This includes things like being responsible for the content on your store and following all applicable laws.
Additional Considerations:
- Intellectual Property: Be cautious of copyright or trademark infringement. If you’re unsure about using a brand name or logo, it’s best to err on the side of caution.
- Consumer Laws: Make sure you comply with all consumer protection laws in your jurisdiction, such as return policies and warranties.
Disclaimer: It’s always recommended to conduct thorough research to ensure you’re adhering to all relevant regulations and intellectual property laws. For example, there might be restrictions on using copyrighted brand names or logos in your product listings.
Beyond Efficiency: Additional Benefits of CedCommerce
With the legal compliance in place taking a weight off of your shoulders, you’re ready to navigate the exciting world of selling Amazon products on Shopify! However, managing products, inventory updates, and orders & fulfillment across two selling points can be time-consuming.
Imagine managing your entire Amazon and Shopify operation from a single, user-friendly platform. CedCommerce Amazon Channel streamlines workflows so you can maximize your sales opportunities, and achieve true eCommerce success. Here’s how:
- Manage Shopify listings, orders & inventory with real-time marketplace sync: CedCommerce ensures your product information and inventory levels are always in sync, eliminating errors and saving time.
- Access an easy-to-use interface to bulk import, edit, and create listings: Need to make product edits or create new listings? CedCommerce’s intuitive interface makes it a breeze.
- Leverage streamlined order management with FBA & FBM Support: Manage all your orders from a single location, ensuring a smooth and efficient fulfillment process for your customers.
- Sell in 22+ Amazon-covered countries with Multi-Account & Multi-Currency Support: CedCommerce handles multi-currency translation and allows you to manage listings across multiple Amazon accounts, to achieve global sales potential.
- Avail Managed Services such as Listing Optimization and Amazon Advertising: CedCommerce optimizes your listings for better search ranking and manages your Amazon advertising campaigns, giving you the edge you need to stand out from the competition.
- Get 24*7 dedicated expert support for seamless business operations: CedCommerce offers 24/7 expert support to help you troubleshoot any issues and ensure your business runs smoothly.
Additionally, CedCommerce holds the title of Silver Solution Provider for eBay. This signifies it meets eBay’s standards for providing quality solutions to sellers. With over 10 years in the eCommerce solutions space, CedCommerce has established itself as a major player in the field.
Unify, Streamline, Sell Amazon Products on Shopify
Summing up, selling Amazon products on Shopify can be a strategic move to expand your reach, build your brand, and achieve your eCommerce goals. By carefully considering the pros, considerations, and associated costs, you can make an informed decision about whether this approach aligns with your business strategy.
We’ve also explored the powerful features of CedCommerce Importer, showcasing how it streamlines product management, and the CedCommerce Amazon Channel to simplify order fulfillment, to achieve global sales opportunities. But the true essence of this app lies in its ability to unify your entire eCommerce operation.
Regardless of your chosen sales strategy – whether you’re selling Amazon products on Shopify directly from your inventory, leveraging dropshipping, or building a brand on Shopify – CedCommerce can be your ally. With the right platform, tools, and strategies in place, you’re well on your way to building a thriving eCommerce empire.
Ready to take the plunge? Learn more about the app and explore its plans and pricing options. Take advantage of the free trial to experience the power of CedCommerce Integration firsthand. Don’t miss out on this exciting opportunity to tap into the booming eCommerce market and build a successful online business!