Millennials are changing the world. Turn the clock back to 2008 and compare it with today to know why. That is to say; this generation is the foundation of our marketing. Moreover, their quest for new yet interactive content is pushing our limits higher for millennial marketing. For instance, Facebook, Instagram, Snapchat, and many more have changed the way we interact with people.
Perhaps, this is one of the best times to be a marketer. In brief, all you have to do is Inhale, Exhale, and dive into the pool of possibilities that these millennial kids have provided! However, the question is: How do you do it? In comparison to the already prevailing millennial digital marketing strategies, what extra can you do for standing out? That might sound exhausting.
But don’t worry; we have you covered! By the way, this blog is an attempt to provide you with meaningful insights from media and marketing experts. Additionally, understand the key to the heart of these millennials through millennial marketing strategies.
Who Are Millennials?
Maybe this is the question that we should be asking ourselves before even thinking about any marketing strategy. Firstly, who is a millennial? Moreover, is it right to stereotype a particular generation with this term?
To clarify, for a layman, a millennial is anyone between the ages of 25 to 40. Millennials are the generation cohort born between 1981 and 1996. Besides, they make up 25% of the US population. Additionally, today one-fourth of the millennials are parents, and 53% of millennials run households.
Millennials hold a high level of purchasing power that has reached $1.4 trillion in 2020. In fact, millennials have become the largest generation and outpass baby boomers. Today, millennials are spending a significant portion of their income on
- Socialization
- Education
- Apparel
- Services
- Food and
- Transportation
So, you can focus primarily on these basic parameters when marketing to millennials. Captivate this influential demographic and market your products and services to them.
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Strategies To Target Millennials
Millennials are products of digitalization and globalization. Shelved in their future plans and job opportunities, millennials provide marketers a ground to experiment with their marketing strategies and a vast network. That is to say, below are a few millennial marketing strategies to focus on:
Focus On Social Proof
Firstly, did you know that 89% of millennials go by the recommendations from their friends and family more than that of any brand? Therefore, if you thought hiring a certain artist was a good way of marketing to the current generation, best of luck with that!
User-generated content or social proof is the real deal in this digital world. Convincing people to promote your brand or product is simple yet tricky in current times. The simple part here is to promote your brand through relevant social media reviews, influencer marketing, and other such channels.
However, the tricky part is to satisfy the insatiable appetite. The present generation is a lot more impatient and impulsive than the baby boomers. Well, some of the baby boomers have transitioned into millennial behavior.
Nevertheless, in a world where people can broadcast anything, mainly their dissatisfaction, to the world. The way you enhance their user experience matters a lot, and how you do that?
For starters, there can be secret loyalty programs. As per Fierce retail, 69% of the millennials asserted that coupons dove them to a particular sales channel. Luring them with these programs will allow you to get their perspective regarding what it’s like to shop from your site, where you can improve(if there happens to be a bounce rate), and what sort of reviews they are willing to offer to your product/service.
Remember, 93% of millennials go by the recommendation of their peers, and 89% of them follow these recommendations (Neil Patel). Given the majority share of the millennial, you will not want a single review to dent your reputation, or do you?
Social Media: The Need Of The Hour
Social media has become an active part of each millennial customer. Therefore the widespread use of social media platforms like
Have made the millennials more prominent and active users of social media. Hence, use your social media:
- Firstly, to establish your brand’s identity
- Secondly, for generating authentic and engaging content
- Thirdly, to promote your products and services
- Fourthly for establishing public relations
- Finally, achieve a better communication
Hence, millennial marketing is an easy way to get along with the help of social networking sites. Show that you care about engaging with the conversation with your millennial customers beyond the product.
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Optimize For Mobile
If you are targeting millennial customers, don’t overlook mobile optimization. Optimize your website for mobile devices and target the generation that’s always online. Moreover, the 2020 pandemic has made online purchases very popular and convenient. You will be astonished by the fact that millennials check their mobile 43 times a day(on average)!
Therefore when employing millennial marketing strategies, it becomes essential for companies to have a mobile-friendly website and advertisements because 50 percent of the US generation claims that they will abandon their purchase due to the slow loading of a website.
Therefore for millennial marketing make your website easier to engage with the millennial generation. Provide easy integration with offline media and finally optimize your website for giving a unique experience.
Remember, 92% of millennials own a smartphone and are regular users.
Engaging Content
Creating interesting, interactive, and engaging content is the way to a millennial’s heart. Hence millennial marketing. The Gen X kids have made the internet a fiercely competitive space to be in. It’s astonishing to see how these people come up with unique and interactive content pieces within a short turnaround time. Therefore, one might have to mull over an effective millennial marketing strategy.
Seeing that, brands, too, have managed to carve an interactive space. They have understood that archaic methods are not going to work, and they have to be at their toes to ensure they match the frequency of their space.
For instance, Burger King, Coca-Cola, Samsung, Mcdonald’s, and many more are working in tandem to ensure that they provide content that augurs well with the changing audience. That is to say, they are doing incredibly intricate work in their quest for millennial marketing.
Be it a video, blog, infographic, or any form, the idea is to deliver an interactive, influential, and high-quality piece. Hence, to ensure we utilize our resources to the maximum extent possible, we need to carve a creative space that fits the bill of our interactive consumers.
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Reviews Matter
Millennial marketing is incomplete without proper reviews. You have to do little homework to get the reviews updated on your websites for visitors to make a buying decision. Since 79% trust online reviews and 94%, positive reviews make millennials use a business.
Not only millennials but also every generation prefers online ratings before making a purchase. Reviews from a credible source are often valued and trusted by the shoppers more than a targeted ad. One honest review about your product and service can work as a game-changer for your millennial marketing in 2021.
Be Authentic
Millennials trust a brand that features value with its products and services. You can simplify millennial marketing by targeting a cause and valuing social ethics. Allow millennials to trust your brand with the most authentic information and boost your sales. The reason is 50% of millennials will purchase from a brand supporting a cause.
In 2021, you can boost your sales by making millennial customers believe in your company’s message and outline the power of a young voice. Empower them with their ideology and create the marketing strategies to deliver results. Make your product and services cater to the needs of your targeted customers. Give them quick responses and fast solutions. And it’s a win-win situation for your brand.
Conclusion
Millennials are the future of marketing, and their impact on the economy is going to be huge. A powerful strategy will help you offer authentic experiences when marketing to millennials. Since millennials are the first generation of digitalization, you can target them over digital platforms.
Also, they trust recommendations from a peer, family, or friend. They respond to online ads and prefer positive views before making a purchase. Remember, millennials have high spending power and are active social media users with constant mobile usage. Therefore target them and turn the deal in your favor.
Develop an Effective Digital Marketing Strategy