Winter is knocking at our doorsteps but October is heating up with two massive retail sales events: Amazon’s October Prime Day and Walmart’s Holiday Deals. Both events present a golden opportunity for sellers to maximize their sales, expand brand visibility, and capture new customer segments. However, each event brings its unique features, customer base, and strategies that sellers must consider. In this blog post, we’ll break down both events and provide actionable tips for sellers to succeed during these crucial shopping periods.
Amazon October Prime Day 2024: The Basics
Amazon’s October Prime Day, a.k.a Prime Big Deal Days, scheduled for October 8-9, 2024, is an extension of its highly successful annual Prime Day event. This 48-hour sale is exclusive to Amazon Prime members, who benefit from early access to deals, free shipping, and additional services like Prime Video and Grubhub+.
Prime Day is notoriously famous for discounts and steal deals on various product categories, including tech gadgets, home appliances, beauty products, and apparel. Big brands such as Dyson, Shark, and Apple are heavily promoted. Additionally, discounts can range anywhere from 15% to over 50%, making this event a major attraction for deal-hungry consumers.
(Source: Amazon News)
For sellers, Prime Day offers significant advantages:
- Higher Traffic: Amazon sees a massive influx of shoppers looking for deals, and this can translate to more visibility and higher sales for participating sellers.
- Prime Member Exclusivity: Since the event is open to Prime members, sellers targeting this specific consumer demographic can see an increase in conversions.
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Walmart Holiday Deals 2024: The Competition
Running from October 8-13, 2024, Walmart’s first-ever Holiday Deals event is positioned to rival Amazon’s Prime Day. With early access for Walmart Plus members, shoppers can find significant savings on giftable toys, home essentials, seasonal decor, and more. Walmart+ members receive early access, free shipping, and other benefits, much like Amazon Prime. This inclusion of Walmart+ membership benefits makes Walmart Marketplace attractive to families and shoppers looking for convenience.
(Source: Walmart News)
Benefits for Sellers:
- Early Access Strategy: Leverage early access to create exclusive deals for Walmart Plus members.
- Target Seasonal Shoppers: Focus on categories like home essentials, cookware, and fall flavors to capture early holiday shoppers.
- Promote Gift Items: Highlight discounted popular toys and tech gadgets for the holiday gift-giving season.
- Utilize Discounts: Offer bundles or exclusive savings to increase transaction value and drive more sales.
Tips and Strategies for Sellers
To make the most of these sales events, sellers must adopt strategies that cater to both Amazon and Walmart. Here are some actionable tips to help you succeed:
- Prepare Inventory and Optimize Listings Early
Both Amazon and Walmart events will generate increased demand. Ensure your inventory is stocked and optimized for each platform’s algorithms. High-quality images, detailed descriptions, and competitive pricing are essential to catching the eye of potential buyers. - Take Advantage of Early Deals
Both platforms offer unofficial early deals, which help build momentum before the event’s official start. As a seller, you can use this to your advantage by creating early-bird promotions to capture shoppers looking for deals before the rush. These early sales can give your listings better visibility when the main event starts. - Invest in Sponsored Ads
Visibility is crucial during these high-traffic events. Consider using Amazon Sponsored Products or Walmart Connect Ads to increase the chances of your products being seen by a larger audience. These ads can help you get ahead of the competition and ensure that your products are featured prominently. - Cross-Platform Selling for Maximum Reach
While Amazon and Walmart’s events are competitors, sellers can take advantage of both platforms by listing products on both sites. This allows you to reach different types of shoppers and increase your overall sales. Be sure to tailor your strategies for each platform, as the buyer behaviors differ slightly between Amazon’s deal-seeking Prime members and Walmart’s budget-conscious consumers.CedCommerce, a leading multichannel enabler helped its merchants process over 40K orders on Amazon during the Prime Day 2024 event. Click here to check out how this happens:
- Offer Bundles and Exclusive Deals
Consumers love getting more value for their money. Create product bundles or offer exclusive deals that are only available during the event to entice customers to purchase more. Bundling complementary products not only increases the perceived value but also encourages shoppers to spend more per transaction. - Leverage Social Media and Email Marketing
Don’t rely solely on organic traffic from the platforms themselves. Use your social media channels and email marketing to promote your deals leading up to the events. Highlight exclusive offers, time-limited discounts, and product benefits to create a sense of urgency and excitement among your audience.