$271.58 billion—That’s the predicted US holiday retail eCommerce sales by eMarketer. And that’s just the US alone! The holiday season is the most critical time for eCommerce holiday marketing, where every second counts. If you’re feeling like you’re behind on your holiday marketing efforts, don’t worry. There’s still time to capitalize on the rush! Last-minute holiday season tips & eCommerce strategy such as mobile optimization, social media marketing, etc. can actually work to your advantage, creating excitement and urgency among shoppers.
In this blog, we’ll uncover last-minute holiday marketing tips that can help you boost sales before the season ends. From mobile optimization for holiday season traffic to leveraging holiday flash sales and email campaigns, let’s make sure you finish the year strong.
#1 Optimize Your Website for Speed and Mobile Usability
As holiday traffic surges, website performance becomes critical. If your site is slow, you risk losing potential customers to faster, more responsive competitors. And don’t forget about mobile users—shoppers are increasingly making purchases on their phones during the holiday season, so mobile optimization for holiday season traffic is essential.
Why It’s Important:
- Speed: A slow website can result in high bounce rates, especially when customers are in a rush.
- Mobile Usability: Shoppers are more likely to abandon your site if it isn’t optimized for mobile, particularly when they’re browsing on the go. So, ensure that you get the mobile optimization of your store done in advance for the holiday season. Include it in your pre-season holiday marketing tips and strategy to avoid last-minute hassles.
What to do:
- Compress large image files to ensure faster page loading.
- Use tools like Google PageSpeed Insights to identify performance bottlenecks.
- Implement responsive web design to make sure your site looks great on all devices.
#2 Leverage Email Marketing
Even when time is running short, email marketing for holidays is one of the most effective channels for engaging customers and driving sales. A well-timed email can make all the difference, especially when customers are scrambling to find last-minute festive season deals.
Why It’s Important:
- Email offers a direct line to your audience, making it ideal for last-minute promotions.
- You can create a sense of urgency and drive immediate action with the right subject lines and offers.
What to do:
- Send out holiday flash sales emails or exclusive last-minute offers to capture attention.
- Use subject lines like “Last chance to grab holiday deals!” or “Hurry! Limited-time offer.”
- Segment your email lists for personalized promotions, ensuring the right message reaches the right audience.
Pro Tip: Schedule emails for optimal times, such as during lunch breaks or evenings when customers are more likely to check their inboxes.
#3 Offer Limited-Time Discounts and Flash Sales
There’s nothing like a holiday flash sale to get shoppers excited in the festive season. Limited-time discounts create urgency and tap into FOMO (Fear of Missing Out), driving quick purchasing decisions.
Why It’s Important:
- Shoppers don’t want to miss out on a great deal, particularly during the holiday season when they’re looking for last-minute gifts.
- Flash sales can create a buzz around your brand, increasing visibility and engagement.
What to do:
- Offer sitewide discounts, bundle deals, or BOGO (buy one, get one) promotions to entice customers.
- Promote these sales across all channels—social media, email, and even paid ads.
#4 Utilize Social Media for Last-Minute Promotions
Social media platforms like Instagram and Facebook are perfect for spreading social media holiday campaigns quickly and efficiently. When time is short, these platforms allow for real-time promotions that reach a broad audience instantly. So, social media marketing for the festive season is a great eCommerce tip.
Why It’s Important:
- Social media is the quickest way to get your offers in front of your audience.
- Holiday shoppers are often browsing their feeds for last-minute gift ideas, and a well-placed post or ad can capture their attention.
What to do:
- Create eye-catching posts and stories to promote your last-minute deals.
- Leverage user-generated content to build trust. Encourage customers to share their purchases with a holiday hashtag.
- Use holiday-themed hashtags like #LastMinuteDeals or #HolidayShoppingSpree to increase visibility.
#5 Implement Retargeting Ads
Retargeting ads for holiday shopping are essential for converting visitors who may have browsed your site but left without making a purchase. These ads remind potential customers of items left in their cart or products they showed interest in.
Why It’s Important:
- Retargeting focuses on customers who are already familiar with your brand and have shown intent to buy.
- It’s especially useful during the holiday season when shoppers are in decision-making mode.
What to do:
- Set up retargeting ads on platforms like Facebook or Google to re-engage users who have abandoned their carts.
- Offer special holiday discounts in your retargeting ads to entice them to complete the purchase.
#6 Make Use of Countdown Timers
A countdown timer is one of the most powerful tools in holiday marketing strategy. It creates urgency and motivates customers to act quickly before time runs out.
Why It’s Important:
- A visual countdown can create a sense of scarcity, pushing customers to make quick decisions.
- Highlighting shipping deadlines can encourage customers to complete their purchases in time for holiday delivery.
What to do:
- Add countdown timers to your website’s homepage, product pages, and even email campaigns.
- Use countdowns to highlight specific shipping cut-offs or the end of a sale.
Did you see how this timer grabbed your attention for 5 seconds straight? That’s how effective countdown timers are! Use them creatively for your flash sales and offers.
#7 Encourage Last-Minute Gift Cards
When in doubt, gift cards are the go-to solution for last-minute shoppers. Promoting holiday gift cards promotion can help you capture sales from customers who are unsure about what to buy.
Why It’s Important:
- Gift cards are an easy, no-hassle purchase for shoppers running out of time.
- E-gift cards can be delivered instantly, making them perfect for last-minute gifting.
What to do:
- Feature gift cards prominently on your homepage, in your emails, and at checkout.
- Highlight the option of e-gift cards for instant delivery, catering to the last-minute crowd.
#8 Upsell and Cross-Sell During Checkout
Maximize the value of each transaction by suggesting additional products at checkout. This is an effective strategy for increasing your average order value without much additional effort.
Why It’s Important:
- Many customers are willing to add items to their cart if they see value in them, especially during the holiday season.
- Cross-sell complementary products or upsell premium versions of the items in their cart.
What to do:
- Offer discounts on related products when customers reach the checkout stage.
- Display recommendations for complementary items based on what’s already in their cart.
#9 Tame Competitive Keywords with Audience Targeting
Holiday keyword competition can be intense, driving up costs. Rather than fighting for competitive terms, focus on targeting specific audiences through tools like Google’s Customer Match, which allows you to hone in on your existing customer base. Use audience targeting to display your ads to those most likely to convert, while avoiding the skyrocketing costs of popular holiday keywords. This is a great holiday season marketing strategy to get more traffic.
#10 Gradually Increase Your Ad Budgets to Avoid Algorithm Disruptions
Sudden increases in ad budgets can trigger platform algorithms, disrupting your ad performance. Instead, slowly increase your budgets over time, allowing the algorithm to adjust and continue optimizing your eCommerce holiday marketing campaigns.
Conclusion
While the clock is ticking, it’s not too late to implement a winning last-minute eCommerce holiday marketing strategy and tips. With these last-minute holiday marketing tips, you can still drive significant sales during the final days of the holiday season. From retargeting ads for holiday shopping to holiday gift card promotions, these strategies are designed to help you finish strong and make the most of the festive rush.