The e-commerce industry is constantly evolving, and multichannel selling is becoming increasingly important for online businesses. With the proliferation of digital channels, businesses can now easily reach out to a wider audience base that is spread across multiple devices and locations.
If you are a WooCommerce store owner, you should consider selling via multiple marketplaces instead of just relying on a single platform with the help of various WooCommerce Marketplace integrations.
However, to streamline multiple sales channels via your WooCommerce store, there are numerous tools and extensions available for your assistance.
But, before jumping into the tools and extensions part, you must understand in detail the key benefits that your online business can extract out of a well-planned multichannel selling strategy using WooCommerce.
What is multichannel selling?
Reaching out to customers via more than one sales channel is termed as multichannel selling. These multiple channels can include any of your retail websites, online marketplaces, or any social media platforms, etc.
Multichannel selling is one of the popular strategies that businesses are leveraging to grow their sales and reach out to more customers. Moreover, the approach is not just limited to boosting up sales and number of customers but it also assists in creating a unique brand presence and a sense of trust.
Why sell on multiple marketplaces?
Online sellers across the globe are harnessing the power of selling via multiple channels. If you are a WooCommerce store owner, you should consider selling via multiple marketplaces instead of just relying on a single platform with the help of various WooCommerce Marketplace Integration. Here are some latest stats that will help you understand the possible drastic improvements in your business after adopting this strategy-
- B2C marketplaces are estimated to reach $3.5 trillion in sales by 2024.
- 47% of digital purchases worldwide happened via online marketplace platforms.
- The top 50 marketplaces in the US grew their sales 40% in 2020.
- 14% would prefer to shop at an online marketplace for the first time.
- 37% would prefer to make a repeat purchase at an online marketplace.
Know the differences between Multichannel and Omnichannel selling
In today’s competitive business landscape, the ability to effectively sell products is one of the major contributors to your digital success. With the emergence of digital channels, online sellers need to stay up–to-date with the latest trends and strategies.
Multichannel and omnichannel are such two popular strategies in the digital selling space. Here are some key differences that will help you in choosing the right one for your business.
Why go Multichannel using WooCommerce?
It is no secret that online shopping has become a major part of the retail industry. So to harness this growing opportunity, businesses are shifting towards multiple channels to sell their products online. However when it comes to selling via multiple channels the number of challenges also rise up substantially.
To cater to all these challenges WooCommerce is one such open-source platform with a comprehensive suite of tools. Here is a glimpse of some of the functionalities that WooCommerce as a platform can help online sellers-
- Create product feeds and upload it on as many channels as you want.
- Map your products into the right marketplace product categories via product profiling feature.
- Multichannel order management on your WooCommerce store on complete automation.
- Sync all the inventories with your WooCommerce store and get away from the worries of overstocking and under stocking.
- Review the status of your uploaded products, check for errors, and re-upload products from your WooCommerce dashboard.
- Flawlessly manage all your returns and cancellations.
- Facilitate easy shipment tracking for your customers shopping on each and every channel.
Dominate the marketplace game using WooCommerce
Business automation is a major factor when it comes to retail success. Involvement of automation processes via software or plugins not only saves time but also increases the overall efficiency. Especially when you’re selling on multiple channels you must focus on reducing manual efforts and errors.
In the case of WooCommerce, there are several plugins that help in synchronizing all your sales channels data onto your WooCommerce dashboard. The synchronized data includes your product feeds, orders, inventories and much more.
To check out some of our elite WooCommerce marketplace extensions- click here
Long term benefits of selling on multiple marketplaces for SMBs
Small and medium scale enterprises are always eager to grow their businesses and build a high-rated brand. Considering the fact that consumers trust marketplaces over your own online store, it’s no doubt that you should start marketplace selling as early as possible.
Here are some of the long-term benefits that marketplaces can bring in for your online selling business.
- Easy Access to a vast market.
- Marginal or no commissions on your sales.
- Cross-border selling.
- Increase in sales numbers.
- Paid advertising features.
- Showcase your unique brand identity.
- Top-notch support of experts.
Summing it up:
It is the best time for you to explore & expand new opportunities of e-commerce with multichannel selling. Furthermore, you get to publish your WooCommerce products to various marketplaces like Amazon, Walmart, eBay, Etsy, and many more – quickly & easily.
In addition, features like product optimization, streamlined catalog listing with marketplace guidelines, inventory & order synchronization are only a few to start with. Connect with our marketplace experts today to get your hands on these high-performing marketplaces extensions.
Hit the link & get in touch with us on – Skype, WhatsApp or simply drop us an email.