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Meta, the parent company of Instagram, and Spotify, the popular music streaming service, are reportedly working on a new feature that would allow users to seamlessly share their Spotify listening activity directly on Instagram.
This potential integration would deepen the connection between the two platforms, providing users with a more unified experience for discovering and sharing music. A recent discovery by reverse engineer Alessandro Paluzzi suggests that Meta and Spotify are testing a feature that would allow users to continuously share their current Spotify tracks on Instagram’s Notes.
This would be a significant step forward from the existing functionality, which allows users to share 30-second song clips from Instagram’s own catalog. A continuous sharing feature would provide a more real-time and personalized music experience for users.
The potential partnership between Meta and Spotify is not entirely new. In the past, the two companies have collaborated on various music-related initiatives, including a miniplayer on Facebook that streamed Spotify directly from the app. However, the recent developments suggest that the companies may be exploring even deeper integration.
This move could also be seen as a response to TikTok‘s growing popularity as a platform for music discovery and sharing. By integrating Spotify more closely with Instagram, Meta aims to offer users a competitive and engaging music experience.