Just like Spain’s passion for soccer, food, and architecture, the country is also diving into the digital world. Ranked as the world’s 15th largest and one of Europe’s leading eCommerce markets, Spain is making its mark online. In 2022, we already had 30 million active online shoppers, and by 2025, that number is expected to cross 37 million. The dynamic nature of the Spanish market attracts major eCommerce players. In response, Alibaba introduced Miravia Marketplace, aiming to bring together sellers, brands, consumers, and content creators in a single digital space to enhance the selling and shopping experience.
Specializing in fashion, beauty, food, and lifestyle products, the marketplace aims to create a unique shopping experience for its users. In this blog, let’s cover the 5Ws of Miravia Marketplace.
What is Miravia Marketplace?
Miravia Marketplace, the latest venture by Alibaba Group in Spain, marks the Chinese giant’s strategic expansion into the European market. As the parent company of AliExpress, Alibaba brings its global eCommerce expertise to its youngest, creating a B2C marketplace that caters to Spain’s growing online consumer base.
This digital platform, spanning categories like electronics, technology, fashion, and accessories, home and garden, sports and leisure, and food and beverages, aims to redefine the shopping experience. Moreover, Miravia adopts a unique approach, capitalizing on lessons learned in China and integrating effective marketing techniques tailored for the Western audience. The platform emphasizes exclusive content from influencers and virtual makeup try-on tools, mirroring successful strategies while adjusting to the nuances of Spanish preferences.
Why Sell on Miravia?
Miravia focuses on creating a unique digital shopping mall experience with a wide range of product variety and quality, interesting user experience, and business growth.
Focus on Lifestyle and Fashion
Miravia sets itself apart with a psychographic approach, focussing on lifestyle and fashion enthusiasts. Additionally, the communication strategy is youthful and appeals to the authenticity-seeking modern consumer.
Influencer Marketing
The platform innovatively integrates influencer marketing. Moreover, exclusive content creation by influencers and virtual tools for product testing offer users a personalized experience, enabling them to make informed purchase decisions.
Customer-Centric Features
Miravia prioritizes customer satisfaction with features like free shipping on purchases over €10, a 30-day return policy, and fast, secure payments.
Who Can Sell on Miravia?
Miravia caters to the young segment (18-35 years old) of Spanish consumers, offering a unique shopping experience tailored to their preferences. So, if your customer base falls within this segment, you should explore this marketplace.
Seller Benefits
Customizable Store and Content Creation
Sellers have the creative freedom to design and personalize their virtual stores. Thus, they connect with their audience effectively.
Competitive Commissions
Miravia offers some of the most competitive commissions in the market, providing a lucrative opportunity for sellers.
Access to Delivered by Miravia (DBM) Logistics Service
Sellers benefit from Miravia’s free logistics service, ensuring efficient and reliable product delivery.
Transparency and Control Over Business
Miravia provides sellers with total transparency of their data and control over their business operations.
Exclusive Benefits for Official Brands and Distributors
Exclusive Access to Brand Campaigns
Official brands and distributors enjoy exclusive access to brand campaigns, enhancing their visibility on the platform.
Improved Visibility and Search with No Fixed Costs
Miravia eliminates fixed costs, allowing brands to pay commissions only for actual sales, providing a cost-effective model.
Free Support from a Brand Manager
Brands receive dedicated support from a Brand Manager, for a smoother selling experience.
Product Range
The platform focuses on medium and high-end products, boasting an impressive lineup of international and Spanish brands, including Disney, Lego, L’Oreal Paris, and more. The major categories include fashion, beauty, food, and lifestyle products.
How to Sell on Miravia
Selling on Miravia is quick and easy. With tailored features and services catering to various business models, the onboarding process may vary. So, let’s find out the different account types and guide you through the steps to start your selling experience on Miravia.
Account Types
Mall or Official Store for Brand Owners and Distributors
For brands with exclusive distribution rights, this account type offers a dedicated space to showcase their products.
Marketplaces for Multi-brand Sellers with No Fixed Monthly Payment
Ideal for sellers operating on various platforms without exclusive distribution rights, this account type eliminates fixed monthly costs.
Operational Tools
Integrated Logistics through DBM or DBS
Miravia provides integrated logistics options: DBM (Deliver by Miravia) or DBS (Deliver By Seller). DBM ensures hassle-free logistics managed by Miravia, while DBS allows sellers to manage their logistics.
Sales Analysis, Promotional Tools, and Support
Sellers gain access to robust tools for sales analysis, promotional campaigns, and dedicated support to enhance their selling experience.
Seller Onboarding Process
Start selling on Miravia by filling out a simple form. Proceed once your application is reviewed and approved.
Register on the Seller Center
Upon approval, receive an email with a code to register on the Seller Center.
Verification of Business Information
Provide essential business information, allowing Miravia some time to review and verify your details.
Store Customization and Product Upload
Start customizing your store, uploading products, and beginning your selling journey on Miravia.
Pricing Strategies on Miravia
Effectively pricing your products on Miravia is a crucial aspect of your overall success on the platform. Crafting a successful pricing strategy on Miravia involves a delicate balance between staying competitive, offering value to customers, and differentiating your brand.
Here are some proven pricing strategies to consider:
Competitor-Based Pricing
Align your prices with or differentiate from competitors to stay competitive. Moreover, regular monitoring ensures your pricing remains enticing and relevant to potential buyers.
Launch Promotions and Discounts
Generate excitement around your products by offering launch promotions and limited-time discounts. In fact, this strategy not only attracts attention but also encourages customers to shop, establishing your presence on Miravia.
High-Price Strategy with Competitive Advantages
Position your products as premium offerings by adopting a high-price strategy. This works well for brands with unique features, superior quality, or exclusive benefits. Ensure the higher price aligns with the exceptional value your product provides.
Price Skimming for Gradual Reduction
Introduce your products at a higher price initially, gradually reducing it over time. This approach targets early adopters willing to pay a premium, allowing you to capture a broader customer base and sell on Miravia effectively as prices decrease.
Integrate your eCommerce store with Miravia Marketplace
As Miravia Marketplace gains prominence in the Spanish eCommerce market, integrating your online store with the marketplace becomes a strategic move. Moreover, CedCommerce, a trusted name in integration solutions, offers a seamless connection that ensures efficient operations and optimal performance.
Why Choose CedCommerce Integration Solution
Choosing CedCommerce solutions to integrate your online store with Miravia Marketplace is a smart decision. Moreover, our excellent track record, customizable solutions, and dedicated support ensure a smooth and efficient integration experience.
Proven Expertise
CedCommerce brings years of experience and expertise in creating robust integration solutions. Additionally, trust in our proven track record to deliver a reliable and efficient connection between your online store and Miravia Marketplace.
Tailored Solutions
Recognizing that every business is unique, CedCommerce provides tailored integration solutions. So, whether you’re a small business or a large enterprise, our solutions can be customized to meet the specific needs and requirements of your business on any eCommerce platform. Moreover, the Miravia CedCommerce Integration integrates platforms such as PrestaShop, Shopify, WooCommerce, BigCommerce, and Magento to make selling easier.
Reliability and Support
Choosing CedCommerce means choosing reliability. Moreover, our integration solutions are designed to work seamlessly, ensuring a stable connection between your online store and Miravia. Additionally, benefit from dedicated customer support, ensuring that you have assistance whenever you need it.
Quick and Easy Onboarding
Our Miravia integrations come with quick onboarding that can be done in 4 easy steps. Additionally, our dedicated team of experts remains in constant communication with you at every step to ensure that there are no hurdles in your onboarding process.
Conclusion
Miravia isn’t just an online marketplace; it’s a gateway to a vibrant and curated selling and shopping experience. The marketplace comes with its unique set of tools curated for the diverse needs of businesses of all sizes. As a result, Miravia emerges as an exceptional marketplace, changing the shopping trends for fashion, beauty, and lifestyle products. If you are interested in having your products on Miravia, CedCommerce can help you. So, connect with us today!