Costume Content Optimization Guidelines of Newegg.com

Newegg.com throws the light on the best practices to be followed for online sellers to list their products on Newegg.com. There are various scenarios and for it are different guidelines.

 

So let’s see what Newegg wants from its sellers when they list the items which are costumes or Costume Content Optimization guidelines of Newegg.com.

 

Grouping SKUs:

 

Newegg advises against listing all the variants of a product individually. Rather they should be grouped together to facilitate great user experience.

 

WRONG AS VARIANTS ARE LISTED INDIVIDUALLY

 

 

RIGHT AS VARIANTS ARE GROUPED TOGETHER

 

 

See the images, the first one is the wrong practice where each variation has individual listing whereas the second one is right where all the variations are grouped together.

 

 

1. The Newegg has two group by properties for the costumes (1045) subcategory and values for both should be provided if the sellers want to group product together. The two group by properties are:

• Costume_size
• Costume_color

 

2. Costume SKUs must have different values for Costume_size and Costume_color

 

Incorrect

SKU #	Costume_Size	Costume_Color
1	Small	Blue
2	Small	Blue
3	Medium	Blue

 

Correct

SKU #	Costume_Size	Costume_Color
1	Small	Blue
2	Small	Green
3	Medium	Blue

Important Properties

 

 

1. There are some costumes that are unique and are of particular importance like Halloween costumes. Thus if you are offering this type of product make sure you’ve included these values in your SKU’s. For example Batman, Aliens, Colonial etc.

 

 

 

 

 

 

 

2. Guided/Advanced Search Properties.

 

Although Newegg accepts all the inputs from the users only those properties that are included in data feed show up as filter value and they are shown below (in the order as shown on the website):

 

• Costume_Age

• Costume_Gender

• Costume_Size

• Costume_Theme

• Costume_Sexy

• Costume_TV,Movies & Games

• Costume_Culture

• Costume_Historical Period

• Costume_Couples Costume

• Costume_Color

 

 

 

 

 

 

New Properties:

 

Also, Newegg has three more properties for costumes: “Costume_Couples Costume”, “Costume_Sexy”, “Costume_TV, Movies & Games”. These new properties and the values determine optimization and navigation capabilities for your SKUs.  They will also appear as filters in Guided Search and Advanced Search-

 

Costume_Couples Costume	Yes
	No
Costume_Sexy	Yes
	No
Costume_TV, Movies & Games	300
	Alice in Wonderland
	Alvin & Chipmunks
	Angry Birds
	Assassins Creed
	Avatar
	Avengers
	Barbie
	Batman
	Benjamin Franklin
	Black Widow
	Captain America
	Cinderella
	Despicable Me
	Flash
	George Washington
	Green Lantern
	Halo
	Harry Potter
	Hawkeye
	Hello Kitty
	Hulk
	Hunger Games
	Iron Man
	Lincoln
	Link/Zelda
	Lord of the Rings
	Mario Bros
	Matrix
	Minions
	Monster High
	Monsters Inc
	Mortal Kombat
	Napoleon
	Pac-Man
	Pirates of the Caribbean
	Power Rangers
	Robin Hood
	Robocop
	Sesame Street
	Skylanders
	Snow White
	Spiderman
	Star Trek
	Star Wars
	Street Fighter
	Superman
	Teenage Mutant Ninja Turtles
	Toy Story
	Transformers
	Uncle Sam
	Vampires
	Zombies

 

 

Following the aforementioned process, your costume will be optimized and will appear in the Newegg Search and Guided Search results.

 

For More Newegg Related, Blog Visit the link – Newegg.com Blogs

 

Thanks for Your Interest!

Team CedCommerce