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Amazon’s bandwagon is now even bigger with these new updates from the Amazon Accelerate 2024 event. Faster MCF delivery speeds, and new marketing and payment integrations, are some of the latest Amazon seller news that you shouldn’t miss out on! These Amazon updates aim to give sellers more flexibility in bringing their products to customers from any of their sales channels.
Amazon MCF Updates: Faster Delivery with No Additional Cost
Amazon’s Multi-Channel Fulfillment (MCF) has taken a major leap forward by reducing standard delivery times by 40%. Sellers using MCF will now see delivery speeds drop from 5 business days to 3, at no additional cost. This improvement extends Amazon’s world-class logistics to all sales channels, including Shopify, WooCommerce, and BigCommerce, allowing you to serve customers faster, regardless of where they purchase. Additionally, Marketplacepulse has also reported that Amazon ships 70% more off-Amazon orders.
(Source: Amazon Selling Partners)
What This Means for Sellers:
- Faster Deliveries Drive Conversions: With this speed boost, you can now promise customers quicker delivery times, increasing sales and reducing cart abandonment. Sellers like NXTRND saw an 8.9% increase in revenue when real-time delivery estimates were added to their site.
- Unified Inventory, Reduced Costs: By consolidating inventory into a single pool that serves all channels, you can reduce stock-outs and inventory-holding costs. To support this, Amazon reports sellers cut their inventory stock needs by 20%, freeing up valuable working capital.
Check out the capabilities of the Amazon MCF Connector to simplify your order fulfillment process.
Integrated Marketing & Payments: Google, TikTok, and PayPal
Amazon’s integration of its services with Google, TikTok, and PayPal opens up a new realm of possibilities for sellers, particularly those using Buy with Prime. Let’s break down the benefits:
- Google Shopping Ads: Sellers can now feature fast delivery times in Google Shopping ads, showcasing their ability to offer “Free 3-Day Shipping” or faster. Google’s study found that this feature increased clicks by up to 7.6%, providing a significant boost for sellers directing traffic to their independent sites.
- TikTok Ads Integration: TikTok, the social commerce behemoth, has quickly emerged as a major player in driving eCommerce sales. In addition to this, sellers using Buy with Prime can now display real-time delivery estimates and Prime branding directly in their TikTok ads. This new feature is designed to not only increase consumer trust but also boost conversion rates, particularly for those browsing in a social context. As a result, businesses leveraging this feature may see significant improvements in engagement and sales.
Learn more about shoppable Buy with Prime ads with TikTok Shop in our article here.
- PayPal Checkout with Prime Benefits: Beginning next year, PayPal users will be able to access their Prime shopping benefits at checkout. This means customers can enjoy fast, reliable delivery without additional logins, significantly reducing friction in the purchasing process.
- One Shopify Order Checkout: Shoppers can now checkout with both Prime and non-Prime products in a single cart checkout on Shopify.
What Sellers Should Do:
- Leverage Google Ads: Ensure your product listings reflect the new Fast Badges, making your offers more attractive to potential buyers.
- Harness TikTok’s Growing Influence: Invest in TikTok ads with Buy with Prime integration to capture the attention of younger audiences who favor social shopping experiences.
- Streamline Payments: If you’re using PayPal and Amazon’s Buy with Prime, integrate these systems to enhance checkout simplicity, which will help reduce cart abandonment and increase sales.
How CedCommerce Can Help
Our expertise in multi-channel strategies ensures that you leverage these tools effectively, creating optimized Google Shopping ads and TikTok campaigns while ensuring your checkout process is smooth with PayPal integration. Reach out to our experts now!
Multi-Channel Distribution (MCD): Unified Inventory Across Channels
Amazon’s Multi-Channel Distribution (MCD) through Amazon Warehousing and Distribution (AWD) now allows sellers to hold a single inventory pool that serves all channels. This means you no longer need to pre-allocate inventory per channel, cutting down on excess stock or the risk of stockouts.
Seller Action Items:
- Optimize Inventory Flow: Use MCD to manage your inventory more dynamically and reduce holding costs. With custom labeling and prep options, you can easily move products across channels.
- Drive Down Operational Costs: By consolidating your inventory, you reduce the chance of overstocking or stockouts. This could otherwise tie up cash flow or lead to missed sales.
Check out the all-in-one capabilities of the leading Amazon Integration solution by CedCommerce.
Amazon Shipping & Embedded Apps: Greater Control and Convenience
Amazon Shipping is now integrated with over 50 third-party shipping software tools, and the new Amazon Shipping Mobile app makes managing logistics easier than ever. With features like real-time updates and warehouse oversight, sellers can enjoy increased visibility into their shipping operations.
Additionally, Embedded Apps in Seller Central provide sellers with notifications and updates from multiple third-party apps in one place, streamlining multi-channel management.
What Sellers Should Do:
- Use Amazon Shipping to Save on Logistics Costs: If you’re managing your own warehouse, Amazon Shipping gives you access to Amazon’s reliable logistics network.
- Consolidate App Management: Embedded Apps in Seller Central allow you to streamline operations by bringing all third-party app notifications into one dashboard, simplifying your day-to-day management.
Want to sell your WooCommerce products on Amazon, eBay, Etsy, and Walmart from a single integration? Save more and sell better with the Multichannel for WooCommerce Integration.
Project Amelia Launch: AI-based Selling Assistant
Amazon’s Project Amelia is a game-changing AI assistant designed to simplify life for sellers. Amelia, built on Amazon Bedrock, offers tailored business insights and instant access to key metrics from Seller Central.
From diagnosing issues to providing real-time updates on sales, Amelia acts as a 24/7 business partner. Its knowledge-based responses and problem-solving capabilities make it easier than ever for sellers to grow their businesses and stay ahead.
Key Capabilities of Project Amelia:
- Knowledge-Based Responses – helps provide sellers with quick, accurate answers from Seller Central and beyond, helping them find vital information quickly.
- Business Metrics Tracking – Offers real-time sales data, traffic insights, and growth reports, so sellers can effortlessly stay on top of their performance.
- Product-Specific Insights – Allows sellers to drill down into metrics for specific products, offering detailed analyses like sales growth and customer traffic.
- Issue Resolution – Soon, Amelia will diagnose problems and even take action on behalf of sellers to resolve complex issues quickly.
- Task Management – Streamlines daily operations by providing guidance and support for tasks, reducing the time and effort sellers spend on management.
Other Seller Updates from Amazon Accelerate 2024
- 1-Hour Drone Delivery with MK30 – Amazon’s MK30 drone is expanding 1-hour delivery in Arizona and Italy, speeding up logistics for faster, reliable service.
- Veeqo Profit Analyzer – A dashboard that tracks profits from Amazon, eBay, and Shopify in one place for smarter business decisions.
- AI-Powered Listings – Amazon’s AI now generates product descriptions from simple inputs like keywords or images, simplifying listings.
- A+ Content Update – Create immersive brand experiences with Amazon’s updated A+ Content tools, boosting customer engagement and conversions.
- AI-Driven Product Suggestions – Personalized product recommendations using AI to enhance customer shopping experiences.
- Business Planner – An AI tool that generates customized action plans to help sellers achieve business goals.
- Custom Analytics and Customer Journey Insights – Visualize business metrics and track high-value prospects to reduce acquisition costs.
- Advanced Audience Segmentation – Target specific audiences with goal-based segments for more effective promotions.
- Amazon Lending Expansion – Offering new financing options up to $5 million for US-based sellers to scale their business.
- AI Video Generator – Quickly create engaging product videos from a single image using Amazon’s AI-powered video generator.
- Product Performance and Ad Optimization – Diagnose sales fluctuations and optimize ads with tailored recommendations.
- Customer Return Analytics – Analyze the root causes of returns to reduce them and improve product offerings.
- Counterfeit Prevention – Amazon’s Counterfeit Crimes Unit continues to fight counterfeiting, protecting brands and customers.
- AI-Powered Compliance Tools – Simplify regulatory compliance with Amazon’s AI tools that handle product regulations automatically.
- Next-Gen Seller Support – Enhanced seller support with live chat and GenAI-powered systems for faster problem resolutions.
- Amazon Seller App Update – The app now includes 20+ new tools and improved navigation for efficient business management.
- Next-Gen Seller Central – A cleaner interface with customizable dashboards and workspaces for better seller control.
- Amazon Business Bid Adjustment – Fine-tune bids for Amazon Business ads, improving ad performance in the B2B space.
- FBA Grade and Resell Program – Resell used items through FBA, giving returned inventory a second life and recouping value.
- Warehouse Donations Program – Donate unsellable products to charity through FBA, reducing waste and making a positive impact.
- Sustainability Exchange – A free resource hub helping businesses decarbonize and improve sustainability operations.
Final Thoughts: Setting Up for Success
Amazon’s latest innovations signal a huge opportunity for sellers to streamline their operations and expand their reach across multiple channels. From faster fulfillment with MCF to advanced integrations, these updates can significantly boost your eCommerce business across all channels.
At CedCommerce, we specialize in enabling sellers to maximize the benefits of these tools. We’re here to help you succeed across all your sales platforms. Whether it’s setting up multi-channel fulfillment, launching ad campaigns with real-time delivery estimates, or integrating stores with marketplaces.
Leverage these Amazon latest updates and grow your eCommerce business with CedCommerce. Start now!