CedCommerce, a preferred marketing partner of Facebook, announced the launch of its Social Commerce plugin. Starting today, WooCommerce merchants across the U.S. will be able to sell across Facebook commerce surfaces. Merchants can connect their WooCommerce store to their Facebook Commerce Manager; allowing them to list, sync easily, and create product listings on Instagram and Facebook.
WooCommerce merchants selling through CedCommerce can find the plugin on the official wordpress.org site free of cost. Additionally, Facebook’s commerce surfaces- Facebook Marketplace, Instagram Shopping, checkout on Instagram, and Shops; will enable the U.S. merchants to bring personalized shopping experience and unlock the checkout on the Instagram features. Thus, allowing the shoppers to purchase without leaving the app.
Unlike the rest of the years, shoppers are actively discovering and buying a wide range of products from brands this year. Given the sudden shift in shopping preferences; it is the best time for merchants to expand on to the Facebook Marketplace and Instagram just ahead of the holiday season.
Helping with multichannel sales, the plugin allows you to avoid over-selling and provide real-time updates. Besides, catering to the shoppers’ needs, the plugin also enhances your catalog by adding product attributes such as age group, color, gender, and much more.. Thus, bringing an enhanced seller and consumer experience.
“Extending our array of solutions, we are now enabling WooCommerce merchants to bring their products across Facebook commerce surfaces. It’s exciting to see our collaboration with Facebook take a new turn in helping businesses of all sizes utilize social channels with the launch of Social Commerce by CedCommerce,” said Mr. Abhishek Jaiswal , CEO, and co-founder at CedCommerce.
Connect to shoppers with Facebook Marketplace
“More than 1 in 3 people on Facebook in the U.S. use Facebook Marketplace each month as a convenient destination to discover, buy, and sell items.” By listing on Marketplace, you can reach buyers where they already are. Facebook marketplace is the perfect destination for people to discover, buy, and sell items. Shoppers can find what they’re looking for by filtering their results; by location, category, and price. Assuring a seamless buying experience; shoppers can checkout directly within Facebook without leaving the platform on Marketplace.
Why should you sell on Facebook Marketplace?
Facebook has always been about connecting friends and family. With the advent of its commerce arm; it is now possible to convert your connections to buyers. Evolved from buy-and-sell groups, the Marketplace enables brands to capitalize on visitors already on Facebook. Allowing you to maximize your ROI it helps you with:
Extended reach
eCommerce retailers on the Marketplace will be able to get their brand and products in front of more customers.
Personalized customer experience
Facebook Marketplace surfaces products relevant to consumers, helping your business find the right customers.
PRO TIP: Facebook Marketplace charges zero listing fees. (That said, you are only charged a selling fee of 5% or a flat fee of $0.40 for transactions of $8.00 or less). Seeing the current crisis, Facebook has waived off the selling fees until 30th June 2022.
Extend your reach with checkout on Instagram
Being a destination for inspiration and discoveries; Instagram records over 200 million Instagrammers visiting one business profile daily. With the coming of checkout on Instagram; you can bring your products in front of shoppers. Thus, allowing them to shop right away in just a few taps without leaving the app.
Discover the benefits of checkout on Instagram
Reduce friction in the path to purchase
Checkout enables shoppers to make a purchase from your business to Instagram quickly and easily. Besides, your payment credentials are secure and saved for future transactions.
Unlock additional creative resources
Checkout businesses receive access to other features to connect with shoppers. For example, Instagram Drops, Shopping from Creators, where creators can tag your products in their posts, product launches. Besides, businesses like you can announce an upcoming launch on Instagram, and Live Shopping.
Create full-funnel strategies
Businesses can leverage the full ecosystem of Instagram Shopping tools and creative ideas that drive transactions all in one place and build brand awareness.
Get discovered with Shops
Simplifying online shopping experiences, Facebook empowers businesses of all sizes. The advent of Facebook shops makes it easier for merchants to set up a single online store with equal access to Facebook and Instagram. Meaning, businesses can create a Shop for free with almost no technicalities involved.
Takeaway: Given the current economic crisis, Facebook has waived the selling fee until June, 2022.
Design Your Shops
Keep your sales growing by choosing any custom design for your Shop that reflects your brand. Customize your collection and select eye-catching images to build your brand identity.
Get global reach
Shoppers can access your Shop from your Facebook Page, Instagram profile, Instagram Shopping ads, or shoppable posts and stories.
Drive discovery
Create and set up your Shop across Facebook apps and bring your products across popular shopping platforms such as Facebook Shop and Instagram Shop.
Communicate directly
The shop brings a personalized customer experience and helps you drive sales through conversation. Shoppers get in touch with you quickly through Messenger, Instagram Direct, and soon WhatsApp to tackle deliveries, get support, and more.
To Sum Up
Social Commerce enables you to make the most of Facebook apps and its popular shopping destinations. It is time to connect your WooCommerce store with Facebook’s commerce platforms and sell right where your customers are shopping in a hassle-free manner.
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