About the Brand:
Top Koala Tee offers a trendy, eco-friendly range of apparel, including shirts, hoodies, and accessories, celebrating sports, pop culture, and prideful expressions. With a commitment to quality, sustainability, and customer satisfaction, the brand ensures its products are made from eco-friendly materials, supporting Better Cotton initiatives.
Industry and Location:
Industry: Apparel & Accessories
Location: USA
The Challenge:
Top Koala Tee struggled to make an impact in the highly competitive apparel niche on Amazon. Despite offering unique, high-quality products, the brand faced significant hurdles:
- Saturated Market: Intense competition with low-cost sellers and established brands.
- Product Differentiation: Difficulty standing out with similar products.
- High Advertising Costs: Increased competition for top keywords made cost-effective advertising challenging.
- Limited Brand Recognition: Competing with well-established brands, making it tough to build trust.
- Conversion Challenges: High traffic but low conversion rates due to comparison shopping.
The Solution:
CedCommerce’s strategic approach helped Top Koala Tee overcome these challenges and grow its presence on Amazon:
- Optimized Product Listings: Enhanced titles, descriptions, and bullet points with high-volume keywords. Focus on the brand’s eco-friendly values and creative designs.
- Competitor Analysis & Market Research: In-depth analysis of the apparel niche, identifying gaps and unique selling propositions (USPs).
- Enhanced Brand Presence: Using Amazon Brand Registry, CedCommerce created A+ Content and a compelling Brand Store, improving conversion rates. Lifestyle imagery and videos built trust and engagement.
- Targeted Advertising Campaigns: Implementation of Sponsored Ads and Sponsored Brands campaigns with strategic budget allocation, focusing on long-tail keywords for cost-effective ad campaigns.
- Customer Trust & Engagement: Remarketing efforts re-engaged shoppers who abandoned carts or browsed products.
- Reporting & Insights: Bi-weekly performance updates provided actionable insights for continuous optimization.
The Result:
200% Increase in Total Order Items
2x Growth in Ordered Product Sales
Higher ROAS (Return on Ad Spend): Improved efficiency of ad campaigns.
Increased Visibility: Listings ranked higher for competitive and niche keywords.
Sustainable Growth: Achieved steady, scalable growth with a focus on long-term marketing strategies.
The Experience:
Top Koala Tee praised CedCommerce for its detailed market research and ongoing support, leading to significant sales growth and visibility. The team noted the continuous optimization of campaigns and listings, making it easier to scale operations on Amazon. Top Koala Tee rates CedCommerce’s services highly and recommends them for any brand looking to stand out in a competitive marketplace.