About the Company
Store Name: Loved & Loved Again
Owner: Karen Hawes
Industry: Jewellery (Vintage & New)
Website: https://www.lovedandlovedagain.co.uk/
Imagine a hand-picked collection of vintage and antique jewellery, each piece with its own story, waiting to find its next owner. That’s the magic of Loved & Loved Again, a UK-based brand that turns jewellery collecting into an art form. With over 6,000 unique listings, Karen Hawes curates and crafts exquisite pieces, ensuring that luxury and sustainability go hand in hand with recyclable packaging materials. The brand has even caught the eye of Harper’s Bazaar and built a loyal following of jewellery lovers who can’t wait to see what’s next.
The Challenge: A Syncing Nightmare
Before discovering CedCommerce, Loved & Loved Again used another app to sync their Etsy listings to their Shopify store. However, the biggest challenge was that it failed to sync metafields (extra product details like materials, colors, or styles that help organize and display information on an online store) from Etsy to Shopify, leaving essential product details incomplete.
This limitation, along with other issues, led to a frustrating experience.
Custom Requirements & Challenges:
- Metafield Syncing Failure (Primary Challenge): Essential details like colours and jewellery styles weren’t transferring properly, turning Karen’s Shopify collections into a chaotic mess. Customers had no way to filter their preferences through thousands of products, making shopping frustrating.
- Manual Work Overload: Karen had to double-check every update and make manual adjustments to thousands of listings as the Etsy to Shopify sync wasn’t fully automated. With over 6,000 SKUs, this consumed countless hours.
- Inventory Mismatch & Customer Issues: Sold-out items sometimes remained visible on Shopify and available for purchase, leading to stock mix-ups, overselling, and disappointed customers.
- Limited Growth Potential: With the mismatch sync creating a confusing shopping experience for browsers, Karen’s sales remained low on Shopify. The business was almost entirely reliant on Etsy, making it vulnerable to marketplace changes.
The constant manual fixes were draining Karen’s time, leading to errors and stock discrepancies, while Shopify sales remained stagnant. What started as a metafield syncing request evolved into a need for a customized and fully automated solution to eliminate the chaos.
The Solution: A Smarter, Smoother Way to Sync
Karen needed a solution to scale Loved & Loved Again without constantly being bogged down by manual syncing tasks. CedCommerce delivered the perfect solution to sync Etsy listings with Shopify seamlessly.
Additionally, we also ensured:
- Automatic Syncing with Zero Hassle: The Etsy Integration – CedCommerce seamlessly transferred and synced all 6,000 products, details, and stock updates from Etsy to Shopify. While this is typically a Shopify-Etsy migration, we tailored the process specifically to Karen’s needs, ensuring a smooth and hassle-free experience.
- A Shopify Store That Works: We meticulously mapped Etsy product attributes and metafields, such as colours and jewellery styles, to Shopify, ensuring that every detail was accurately transferred and displayed.
- Stress-Free Inventory Control: We implemented a feature that automatically deletes or temporarily removes listings across both sales channels, ensuring that Karen could handle stock updates and seasonal changes effortlessly.
- A Team That Listened and Delivered: CedCommerce provided more than just a generic tool. We worked closely with Karen, customizing the solution to her specific needs. Our team responded swiftly to ensure the solution evolves with her business whenever it needed new functionality.
In addition to the integration, CedCommerce worked closely with Due North, a UK-based Shopify agency, to deliver custom design and development work that enhanced the project. The result? A perfectly designed website that reflected the vintage aesthetic of Loved & Loved Again, ensuring a seamless and attractive customer experience.
Takeaway: Smooth Operations, More Sales
Soon, Loved & Loved Again experienced a complete change in managing products and sales across their Shopify and Etsy stores. The automation and smooth syncing eliminated the stress of manual updates and inventory issues.
Specifically:
- Seamless Syncing: Karen is no longer worried about mismatched inventory or manual updates between Etsy and Shopify, as everything now runs automatically and stays up to date.
- Automated Stock Management: Sold-out items are automatically made invisible to potential buyers, preventing double sales and ensuring accurate inventory across stores.
- Time Saved, Focus Gained: With backend tasks automated, Karen can dedicate more time to curating exceptional jewellery and growing her brand.
- Smooth Shopping Experience: Customers enjoy a hassle-free, streamlined shopping experience, making it easier for them to find and purchase products.
With the Etsy Integration-CedCommerce, Loved & Loved Again no longer worries about manual errors or clunky product management. The seamless sync between Etsy and Shopify ensures listings stay up to date, sold-out items disappear automatically, and customers enjoy a smoother shopping experience.
What sets our solution apart is the custom features we built specifically for Loved & Loved Again, functionalities not offered by others. From metafield syncing to tailored automation, we designed every aspect to eliminate their unique challenges at the source, ensuring a frictionless selling experience.
Are you also looking for a hassle-free way to manage your Etsy and Shopify stores? Your search ends with our Etsy Integration-CedCommerce. Sell more, stress less!
Experience
“The deletion issue was my biggest headache, and now it’s a thing of the past! I have the flexibility to update my stock freely while keeping Shopify in perfect sync. I don’t even have to think about it anymore—it just works. This lets me focus on my business instead of wrestling with tech.”