“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.” – Justin Osofsky, Instagram Chief Operating Officer
Justin Osofsky clearly defines their motive behind launching Instagram Reels Ads. That is to say, the company knows its strength and pain points of businesses worldwide. In my opinion, I see VALUE AND REVENUE TOGETHER. What else does a business model need to provide value to its users and extract revenue from it? Instagram just found out its new social media marketing strategy.
It was last summer in August 2020 when Instagram launched Reels against its rival Tik Tok clone. And within a span of a few months, Instagram is here creating new opportunities for businesses.
The latest news of the Instagram Reels Ads being launched globally has created a buzz among marketers. Instagram is one of the most engaging social media advertising platforms coming at par even with its parent company — Facebook.
Want to talk about bringing your brand to Instagram Reels Ads?
Now growing and reaching new customers found a new source. The much-awaited experiments and trials running for testing the Instagram reel ads across some countries are now completed. And Instagram on 17th June made the Instagram reels ads global for its users.
Instagram started testing reel ads in a few regions early this year, including India, Brazil, Germany, and Australia, before expanding to Canada, France, the United Kingdom, and the United States more recently.
Key Features Of The Instagram Reels Ads
- The Instagram Reels Ads are similar to Instagram Ads for stories.
- It will look just like any other Reel — full-screen, looping, up to 30 seconds long — and will appear in between other clips.
- They are easily identifiable by a “sponsored” tag underneath the advertiser’s account name.
- It will appear wherever you view reels, including the Reels tab, in Stories, Explore, and your feed.
- People can like, comment, view, share and save them.
- You can see a Shop Now button in the Instagram reels ads.
Source: Instagram
“Taking advantage of new and innovative formats like Reels ads is a top priority for our clients, so we’re excited about this new opportunity for brands to reach potential customers.” – Amanda Grant, Global Head of Social Media, GroupM
Types Of Instagram Ads Before The Launch Of Instagram Reels Ads
Whether you want to generate sales, get more clicks to your website, increase brand awareness, or boost downloads of your latest e-book, Instagram can help you reach a wide audience. There’s a total of six ad formats you can choose from. Two are Instagram Stories ads, while the other four are for Instagram feed ads.
The Types Of Instagram Ads Include:
- Photo Ads
- Stories Ads
- Video Ads
- Slideshow Ads
- Carousel Ads
- Explore Ads
- IGTV Ads
- Shopping ads
Here is an amazing infographic showcasing why you need Instagram for your business. Don’t miss out on the counts.
Source: Hootsuite
Grab The Opportunity With Instagram Reels Ads For Your Business Before Your Competitors
Social Media is a platform that fosters strong bonds between you and your audience. So blend with social media and enrich your marketing.
Facebook is expanding its ad network as a digital advertising agency, and Instagram Reels Ads is amongst those steps. With Reels ads, your business can create creative content and attract more audiences in an innovative and new way.
Scale Up Your Brand Visibility With Social Media Marketing.
While most brands are already using Instagram for their business, Reels ads are a good option, but the format will evolve. So with the ongoing push, there are a lot more opportunities driving the way for businesses.