The ultimate goal of any business is to generate sales and revenue. In the case of mobile app development for the growth of your business, it is imperative to get a firm understanding of how your users are interacting with your app. This can be done with the help of a mobile app conversion funnel. The mobile app conversion funnel is a conversion funnel that breaks down into a series of steps of the customer journey. Understanding the critical conversion components in the app is imperative to building a successful mobile app.
Why Do I need a Mobile app conversion funnel?
Understanding your users, their interaction with your app, and understanding the mobile app conversion funnel is imperative for the success of your business. Without this insight, you are moving blindly with your marketing efforts and falling short of your overall potential. A comprehensive app conversion funnel gives lots of information. Below are some top conversion funnel analytics.
- What are the best funnel entry points and the entry points which need improvement
- The best user path to achieve goals or particular sales objectives is
- what is the most common path user take to move through the funnel
- Finding out the problematic areas where most of your users are dropping out
- marketing channels that drive the highest quality of traffic to the mobile app
- Which could be the most efficient tool(like push notification) for driving sales
These are among the crucial insights you get from the conversion funnel. Gathering these insights helps you plan a better marketing strategy for your online business.
Boost Your Online Sales With A Fast And Fascinating Mobile App
The mobile app conversion funnel is majorly divided into 5 steps discussed below
Step 1- Discovery and Exposure
The significant difference between the general marketing funnel and the app funnel is basically seen in the first step. The ultimate purchase decision is downloading the paid app if we talk about mobile app marketing. In contrast, the general marketing funnel purchase decision is to purchase the product or service. The most important question arising in mobile app purchase decisions is how the users discover your app?
From the above stats, it is obvious that app store searches are the top way for users to search and discover the app they are looking for.
Step 2 – Consideration Stage
Here at the consideration stage, you can build trust and credibility among your customers by showcasing your accomplishments and achievements in this stage. If we talk about mobile applications, app ratings are a great way to showcase your achievements. Ratings help build social credibility, and ratings are considered the perfect way to entice customers.
Strategies used in the consideration stage
Building an app page
You can add all the information related to your business on the app page, like important docs or videos.
Reviews and ratings
Reviews are the best way to increase your reach among your audience. As reviews and ratings help build social credibility also, positive reviews help increase your app’s rating on the app store.
Stage 3 Conversion Stage
The end goal of the mobile app conversion funnel is to convince the customer to download your app.
You can employ the following ways to build a better conversion rate.
Appealing interface: Approx 40% of users stop using the app due to the poor interface.
Seamless Onboarding: Another essential factor that convinces users to use the app is the seamless onboarding process.
Stage 4 – Building Relationships
Just like general marketing, the mobile app marketing funnel also revolves around building relationships with customers. You can build retain with your customers using numerous techniques like
- Personalize communication
- In-app messaging
Stage 5- Retention
The marketing process doesn’t stop even after the conversion stage. Once you have converted your visitors into paying customers, the next thing you should upon is to retain them with your brand. Retaining your existing customers is 5x cheaper than attracting new customers.
- Ask your customers for feedback
- Offering loyalty rewards to customers
Read Also: What is an online presence? Its significance for Business Success
The Mobile App Funnel
Mobile app marketing is somewhat like traditional marketing. The major factor that differentiates app marketing from traditional one is that marketplaces are the significant source of traffic here. Mobile apps are basically installed on the app store, i.e., iOS or Google play store. Most businesses think that uploading the app to the app store will help them get traffic.
The marketplace has an enormous number of traffic. Users usually visit marketplaces in search of mobile apps. However, it is found that the number of users installing an app decreases drastically. The number of apps installed on the app stores is increasing each day, which consequently increases competition for app publishers. So to survive in this cutting-edge competition, it is not enough to merely publish the app on the app store. You need to stand out among others. Increase your visibility through app store optimization and showcase your app’s valuable features among the users. And so whatever you can to increase your visibility and make yourself unique among your audience.
In a Nutshell
The mobile app funnel works similarly to the traditional marketing funnel works. Potential users find the app by using different tactics, then move towards the consideration and conversion stages of the funnel and finally move towards customer relationship and retention stages. To Entice your visitors with a fast and fascinating mobile app. Try it free with MageNative.