Sceptical whether Google Shopping is a legit thing or not? You might be wondering what is the “new Google Shopping”?
You won’t be anymore. Let us clear the air and explain everything in detail and give you the complete guide to the New Google Shopping.
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So without further ado, Let’s start with,
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What is Google Shopping?
Google Shopping is one of a kind marketplace, where you can list your products at the same time post Shopping Ads for your products.
Buy On Google is the new Google Shopping.
The revamped Google Merchant Center allows you to manage your Google Shopping and everything product feed-related.
Before that, you might be aware of the new updates in Google Shopping. We want to talk about it briefly here.
Google Shopping Actions US is open for Merchants in India and Canada: Start selling cross-border to customers in the US, from either India or Canada without any fuss, right away.
Short history:
Google, in December 2002, launched Froogle. It served as a Google product search engine. Later it was changed to Google Shopping in 2012. Earlier, Google Shopping was also referred to as Google Shopping Ads, and the popularly known Google Express was a marketplace.
(official tweet)
After the update, Google Express became an inevitable part of Google Shopping. Well, with this update, Google Merchant Center also got a makeover.
While we’re at it, let us give you a short description of
What is Google Shopping Ads?
Google Shopping Ads are also called Product Listing Ads (PLAs), which appear on SERPs (search engine result pages) and are based on PPC (pay per click).
“What’s so “new” about Google Merchant Center?”
Merchant Center was much in need of an update since getting started on Google Shopping was a tedious job.
The new update includes:
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Shopping Ads:
As we have mentioned above, these are your PLAs that appear on SERPs.
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Surfaces Across Google:
It is a free program that allows you to show your product data across all Google platforms, from your store, including rich product results on Google Image and Google Search.
You can boost your product’s visibility. It allows products to be displayed on various Google platforms (especially in the form of rich product results on Google Images and on Google search).
“I own a brick-mortar shop, I don’t have an online store, Google Merchant Center has nothing for me.”
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Local Inventory Ads:
Well, well, would you like that!
Google has a program for you too! With this, you can increase foot traffic to your store.
You can showcase your local inventory. Your products and store information will be visible to nearby shoppers.
When a potential buyer clicks on the link, they will arrive at the Google-hosted page for your store, known as a Local Storefront.
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Dynamic Remarketing:
It is a brilliant way of reapproaching your customers through the program offered by the Google Merchant Center, and it is based on the section of the site the particular customer visited.
You will have to provide information to Google before you start this, information like your product feed through Merchant Center.
You would have to link your Merchant Center and Google AdWords account and create a dynamic remarketing campaign.
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Customer Reviews:
It’s a free service; it enables sellers to collect valuable feedback. Customer reviews increase conversion rates by 3x. You can use Google Customer Reviews.
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Merchant Promotion:
It is a free feature, lets you distribute online advertisements with Shopping Ads on Google.com. However, CPC rates still apply.
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Product Rating:
You have to upload a feed of reviews. According to the minimum requirements of Google for product rating, you should have a minimum of 50 reviews in your product feed.
You can also submit it through Google Customer Reviews, and it’ll be sent to the Merchant Center. You should update their product ratings every month.
Onboarding and integration options are available if you wish to integrate Google Customer Reviews.
That’s not all, Google just announced some changes in the Merchant Center, let’s have a look
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Automated Feeds:
Automated feed will be available starting this November 2019.
You can either opt for the Merchant Center your website for schema structured product data and make an initial feed.
You can add a supplemental feed if you wish to add more details to it.
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Automatic Image Improvements:
If your product images include promotional texts or things that aren’t very necessary, then through this, the image will be automatically improved.
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Multi-Country Feed:
Previously, in 2017, it was only available in 37 countries but now it is available for a total of 95 countries. You don’t have to reupload your feed every time you want your product ads to be shown in the same language-speaking country.
For example, German product information can show automatically in other German-speaking countries like Austria and Switzerland when you set up your shipping and location targeting for those countries in your Shopping Campaigns.
Now that you have a clear idea about Google Shopping and Google Shopping Ads, let’s look at how Google Shopping works, how can you onboard on Google Shopping and it’s eligibility one-by-one.
Participation criteria:(eligibility)
You must be eligible if you wish to sell on Google Shopping.
NOTE: As of now, Buy On Google is only available in the U.S. and France.
The program works differently in both countries.
For US sellers:
- Availability in the US: Should have inventory physically located in the US and legally registered business in the US. For cross-border sellers, refer to this article.
- Inventory free of restricted items. Check the list of restricted items here.
- You will need to integrate your Merchant Center account with a payment service provider.
- A valid government-issued ID will be required to set up your Buy On Google store from the country your business is incorporated in. ID such as a driver’s license or passport.
- You should meet returns and customer support policies such as accept returns at least after 14 days of delivery and process refund within two days.
- Compliance with Buy On Google policies and Shopping Ads policies.
For France sellers:
- Availability and payment in France.
- Need to pass the Buy On Google’s data quality test.
- Meet standards: Accept returns at least after 14 days of delivery and process refund within two days. Returns address must be within France(metropolitan area)
- Meet delivery requirements: Ship within four days or less after receiving the order, shouldn’t charge restocking fees, the inventory listed on Buy On Google, don’t require special shipping services, such as freight or scheduled delivery, should not exceed the shipping weight of 30Kg, and Sum of the packaging dimensions (height + length + width) must not exceed 2m.
- Compliance with Buy On Google policies and Shopping ads policies.
‘Buy on Google’ program in France will be ending on December 7, 2021. For more updates or support, get in touch with the experts at CedCommerce here.
Now, your mind might be bubbling with questions like how to get on Google Shopping? Or how to set up a Google Shopping account?
How to get started on Buy On Google?
Well, it’s fairly easy. You’ll need to make an account on the Merchant Center first.
Then, you will have to fill up some information about your business in your Merchant Center.
Now, on clicking the “Growth” and then “Manage Program” here, you will see all the programs in one place.
Congratulations! You’re ready to list your products.
Perks of Google Shopping:
- One-click checkout
- Universal cart
- No listing fees
- Sell among huge companies
- Transaction saved for future orders.
- Ads on all Google platforms, including Youtube!
You must be wondering.
“what is Universal cart?”
Well, its sole purpose is to provide ease to your customers.
Your customers will be able to buy several products from different stores on Google Shopping and can keep adding them in a single cart.
This example will make it easier, you have to buy peanut butter, so you add it to your Google Shopping cart from your favorite store, let’s say Target. And later in the day, you realize you are running out of toilet paper, so you just simply say “ok google, add Kirkland ultra soft toilet paper from Costco to Google Shopping cart ”.
Everything in one place, isn’t it easy?
Surface your products on multiple Google platforms at once:
How about maximizing the outreach of your products and growing your brand value?
Surfacing your products on Google.com, Google Assistant, and Google Shopping. Buy On Google brings your products across multiple Google platforms.
No commission fees
Buy On Google is now commission-free. That means no matter you make sales or not Google will not charge you any cost.
Unlike other shopping models, you do not pay per click or action; instead of Buy On Google is completely free for sellers to sell.
Conclusion
There you have it, the complete guide to Google Shopping. I hope you now have a clear understanding of Google Shopping.
Still, have doubts? Comment them down below and get personalized answers to your questions.
Intrigued as to how to sell on Google Shopping? We got one article here for ya!
CedCommerce is a trusted partner with Google Shopping Actions. Our integration programs are specially curated for you!
So come join us on this journey to success, grow with us. We’ll be there for you, every step of the way, let us help you!
Related reads, we thought you might like:
How to sell on Google Shopping| A step-by-step Guide!
How to setup Google Shopping Ads and Budget properly
10 Reasons why you should be selling on Google Shopping