Selling on Walmart Marketplace is a highly lucrative yet competitive venture. Therefore, the coveted Walmart Buy Box can make all the difference. Enter the game-changers: Walmart Marketplace Repricer and Review Accelerator. These innovative tools empower sellers to optimize pricing strategies. Additionally, they showcase authentic customer feedback, driving sales and brand credibility on the platform.
The Walmart Marketplace Repricer automates pricing adjustments based on competitor prices. This ensures competitive pricing while maintaining profit margins. And, the Review Accelerator program enhances visibility and trust. It encourages genuine customer reviews, bolstering product credibility, and standing out amidst competition.
To help you make the most of these features, CedCommerce is excited to introduce the Walmart Marketplace Repricer and Review Accelerator in its Walmart Integration app.
Walmart Marketplace Repricer & the Buy Box Connection
Walmart Marketplace’s algorithm considers several factors such as product availability, seller performance metrics, etc. in determining who wins the Walmart Buy Box, but competitive pricing is one of the governing factors. The Repricer tool ensures you’re always in the running by automating price adjustments based on competitor data. Here’s how it works:
- Automated repricing: With automated repricing, you can keep your product catalog synced with the Everyday Low Value offers for customers, saving you time and effort as the Repricer tool constantly updates the prices.
- Maintain desired pricing rules: The Walmart Marketplace Repricer tool helps you set minimum and maximum prices, ensuring that you don’t lose profit on sales while still being competitive. You can also set rules based on factors like stock levels or competitor behavior.
- Increased Walmart Buy Box wins: You can increase your chances of winning the Buy Box by automatically adjusting the prices according to set rules. This can help you with greater product visibility and potentially increase your sales.
How Does the Walmart Repricer Work?
Walmart Marketplace Repricer leverages the power of data and user-defined rules to ensure the pricing process is smoothly synchronized as per the requirements of the seller and the marketplace. Here’s a quick breakdown of how it functions:
- Data Collection: The Repricer tool gathers product data from Walmart’s API, including prices and publicly available competitor information, to inform pricing strategies.
- Competitor Analysis: Repricer identifies key competitors and tracks their pricing over time for informed decision-making.
- Rule Configuration: Set up pricing rules based on competitor prices, inventory levels, and sales velocity to automate pricing adjustments.
- Real-Time Adjustments: The Repricer continuously monitors changes in the marketplace, including competitor price updates, stock fluctuations, and changes in demand. It then dynamically adjusts your prices in real time to ensure they align with your pricing rules.
Building Brand Authenticity & Trust with Review Accelerator
While winning the Walmart Buy Box is essential, customer trust is paramount. Walmart Marketplace’s Review Accelerator program helps you build credibility with authentic reviews from verified buyers. Here’s why it’s a game-changer:
- Increased Visibility: Boost product visibility with a higher volume of reviews in search results.
- Enhanced Trust: Gain credibility with positive reviews from verified buyers.
- Insights for Improvement: Leverage customer feedback to enhance your products and services.
- Competitive Advantage: Stand out from competitors with a higher volume of positive reviews.
How does the Review Accelerator Work?
- Automatically sends email invitations to recent customers.
- Prompts customers to leave reviews for purchased products.
- Targets verified buyers for authentic and trustworthy reviews.
- Increases the volume of reviews for products on Walmart’s platform.
- Provides valuable feedback for both sellers and potential buyers.
Get Both of These Functions in the CedCommerce Walmart Integration!
The CedCommerce Walmart Integration app now supports both the Repricer and Review Accelerator, allowing you to maximize your selling potential on Walmart Marketplace. With seamless integration and a host of features, including one-click bulk upload and SEO-friendly listing recommendations, success is within reach.
For more information, book a call with our experts now!