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The mobile app ecosystem is rising at an unexpected rate. Users anticipate well-performing apps with the latest features that accurately reflect their requirements. Successful mobile apps position themselves as trustworthy, reliable, and influential among their customers. Do you know that about 84% of buyers read reviews before making a purchase? This shows that what buyers say about your brand can significantly affect your bottom line. Consequently, it is imperative to care about your online reputation and prepare an effective plan for Mobile app reputation management.
What is an Online Reputation Management?
Online reputation management is a technique businesses use to build their image among the audience positively. This incorporates elements like addressing customer issues, tracking brand mentions, responding to negative reviews smartly, etc. A smartly and wisely implemented reputation management can help decrease churn, boost sales also help increase customer loyalty.
What is Mobile App Reputation Management?
You have built an excellent mobile app for your online business that is useful, unique, and user-friendly. But do you think it is sufficient for you to survive in the cutting-edge competition? You would likely put a lot of effort get your app noticed by the audience. While in the marketing process of an app, you overlook your brand’s reputation. Getting plenty of downloads every day is not sufficient for your app. Yet there is also a strong need to take care of your brand reputation as well. Having a strong mobile presence is extremely important for every business.
Turn Your Online Store Into a Robust And Captivating Mobile App
When promoting a particular service or product, business owners and marketers do not realize how much the mobile channel influences their brand’s reputation. As per research by Sitecore and Vanson, it was found that brands need to work on enhancing the experience on mobile in real-time. They must also execute a flexible plan and expect customer anticipation to change over time. About two-thirds of those surveyed revealed that their requirements and expectations as a consumer would transform within the next three years.
Mobile app reputation management is all about customer ratings and reviews. App reputation shows what users think about your app, but they will let you know what problems your users are experiencing with your app. It is all about how quickly and efficiently you find and resolve your users’ issues.
Read Also: What is customer feedback & how can it help enhance the user experience?
Managing Brand’s Mobile Reputation
The mobile presence is the extension of your brand, but the thing overlooked by most app marketers is how much their mobile channels influence the general reputation of the brand. Recent research by Sitecore and Vanson Bourne shows that about 97% of marketers believe that a good mobile experience impacts consumer loyalty. Yet, around 41% of mobile marketers either don’t have a mobile marketing strategy or don’t implement the existing plan yet.
App store content is also the extension of your brand and can have a bad impression on your brand if overlooked and not upkept. Users use app stores to put their thoughts with reviews and ratings. In another survey, it is found that about 73% of users leave a negative review after a bad experience. This shows that negative reviews can make a bad impression on your business and affect your conversion rates. Another study shows that 77% of respondents say that they read at least a single review before downloading it, and about 80% say they read reviews before downloading the paid app.
Vital Elements Of Online Reputation Management
1- Work On Generating High-quality Content
Give your potential customers, clients, and audiences content that they need in the form of helpful, valuable advice and credible information that never fades. Also, make sure the content you are offering your clients should be quality rich because the thing matters are quality and not quantity. The content you are preparing should be as per the user’s perspective.
You can create valuable content in the form of informative blogs, infographics, whitepapers, and Ebooks. Publish well-researched, credible, and in-depth contents that provide value to the audience relevant to your industry. Well researched and valuable content can help in the growth and advancement of your business.
2- Build Your Strong Online Presence
Developing a strong online profile and presence is very important for the growth of the business, which is often overlooked by most businesses. It is crucial to building a strong online presence. Build an appealing website with up-to-date and modern content published on it. Also, create your profiles on different social media platforms like Twitter, Facebook, Linkedin, and other available social media platforms. Keep sharing and updating about your company on your social media accounts. Also, make sure the best content shareable will increase your brand voice and amplify your online presence. An extensive social media and online presence enable two-way communication.
3- Make a Proper Market Research
A strong reputation marketing plan can only be crafted after proper marketing research. It is not only about mitigating negativity, polishing the brand, and providing information. It is an efficient marketing tool. Analyze all the comments and interactions, whether negative or positive. Analyze and monitor them appropriately and comprehend what they are telling about the brand how your services and products are performing in the market. Only after the proper market and your performance research will you be able to give feedback to the different departments of your organization like sales, marketing, and product development.
Because consumer behavior is changing consistently, corporate reputation management is also changing. Issues that were not relevant to the excellent brand image are now essential in building the brand image.
4- Be Vigorous With Your Response Strategy
The reputation management policy of your brand determines the scope of your social listening and monitoring. Now make sure that you respond and take appropriate actions as per the policy. Employ a well-informed engineer who will keep an eye on your site and respond quickly and efficiently to every user query. If you quickly and efficiently respond to your users’ queries and make them understand to use your product correctly, you can improve your star ratings. Don’t only respond to negative reviews on your site, but also you should thank them in a significant way when someone says something good about your brand.
In A Nutshell
Mobile app reputation management is all about managing your reputation across different mobile channels. Keep an eye on what people are talking about your brand. Reply quickly and smartly to every negative feedback by any of your users. Work closely with an established and trustworthy app development firm to keep up with changing customer expectations and evolving trends. Consumers always look for an app that delivers top performance without compromising security and privacy. Positive reviews and regular updates are a great way to ensure a great online reputation.