What is Walmart marketplace?

Started out as a small discount store, with the major concern of selling more for less, Walmart has grown into one of the largest retailers on the planet. To Sell on Walmart can be a promising prospect for you to emerge out as a leading seller in 2019.The third party sellers on Walmart have earned a lot and will earn even more upon store automation.


  • Nearly 270 million customers visit more than 11,700 Walmart stores under 65 banners in 28 nations and eCommerce websites.


  • Walmart has about 100+ million unique visitors per month.


  • Allows the sellers to reach out to 260 million users across the world making it the second most visited e-commerce website across the globe.


Let’s have a look at Walmart’s Humongous Revenue

Sell on walmart

[Source: WMT-2018_Annual-Report.pdf]

Pre-requisites to selling on Walmart Marketplace:

Walmart is indeed an incredible opportunity for sellers to reach yet another enormous audience of ready buyers. Walmart marketplace allows third-party sellers to sell out on its platform. Offering your products on Walmart ought to be on your agenda for 2019 if you are an online merchant, but before that, there are some requirements which are to be fulfilled in order to set out foot in Walmart:


  • One needs to have their warehouse based in the US.
  • Sellers need to have at least 0.1 GMV, it’s the minimum online revenue threshold limit.
  • Walmart basically works with established online sellers, so new sellers might not get a chance to onboard to Walmart.
  • Dedicated customer service, compelling product assortment, competitive pricing, and fast, reliable fulfillment are all the key requirements which need to be accomplished before becoming a Walmart marketplace seller. 

If your product assortments bring value to the buyers at a moderate and competitive price then you’ll be a good match for Walmart.


Perks of selling on Walmart:

  • There is no account fees on Walmart. It only charges a Referral Fee which ranges from 6% – 20% of your product’s selling price, depending on the category. That’s it.


  • Walmart pays sellers after the goods are shipped. However, Walmart doesn’t offer in-house order fulfillment service, sellers must handle order fulfillment themselves.


How to start selling on Walmart Marketplace?

Here, we will be covering points which will aid the sellers to keep their competitive edge and make sure their products are getting listed in front of the right people. We will talk about starting the journey with Walmart in 7 elementary steps.



STEP 1: Apply to become a Walmart Marketplace Seller

In order to present your products to millions, you need to visit this linkClick on “Apply Now”, and fill in all the required details.


The Walmart Application form opens up as shown in the following image:

sell on walmart

Image Source: Walmart Seller Help Guide


Click “Save” at the bottom as you complete each section. After completing all the steps of the application process, click on “Apply Now”.


Your application will be forwarded to Walmart, and you’ll be notified when approved.


STEP 2: Once Approved, Complete your Registration Process

Once you’ve qualified the Walmart application approval step, you need to Register yourself by following the link provided to you in your email subjecting “Your account has been created in Walmart Marketplace.” This is to be done in order to create a Walmart Partner Profile.

The Registration process of Walmart consists of 5 sections:

→  Account Creation

→ Company Registration

→ Taxes (W-9)

→ Payment Info.

→ Shipping Info.


The Registration Wizard appears as shown below:


Image Source: Walmart Seller Help Guide



1:  Account Creation-

In this step, you need to create username and password to access Walmart Seller Center. Your username will be auto-filled based on the application you submitted to become a Marketplace Seller.

The page appears as shown below:


Image Source: Walmart Seller Help Guide


2: Company Registration-

You need to provide your company’s information so that Walmart could create your Partner Account.

You need to fill out the following details in order to complete this step:

  • Display Name: The name you want to be shown to customers on
  • Corporate Address: The complete address of your company including the zip code and phone number.


The page appears as shown below:


Image Source: Walmart Seller Help Guide


After filling out the details click on “Save and Continue”.

With the completion of this step, your Partner Account is officially created.


3: Taxes (W-9)-

Sellers are required to provide a Form W-9 for tax purposes. You need to fill out the required fields, including your name, address, and TIN (Taxpayer Identification Number)

The page appears as shown below:


Image Source: Walmart Seller Help Guide


4: Payment Info-

Walmart has partnered with to process the payments of Marketplace partners. To receive your payments from Walmart you must register with Payoneer.

The page appears as shown below:

sell on walmartImage Source: Walmart Seller Help Guide



In order to avoid any additional withdrawal fees charged by Payoneer on each fund withdrawal, you must start this process from the seller center itself. Means, don’t try to register on Payoneer directly, instead try setting up your account from your Walmart Seller Center.


Upon finishing with this step, click “Continue to Next Step”.


5: Shipping Info-

This section represents your default shipping price models for all your items on

The page appears as shown below:

sell on walmartImage Source: Walmart Seller Help Guide


→ Select Your Pricing Model

→ Select Your Shipping Methods and Regions


Once you have set up your shipping settings, review your selections and then click on “Submit”. These settings can be changed later on if needed.

With this step, you’ll be logged in to your Seller Center, wherein you’ll need to complete the Launch Checklist items.

This completes your Registration for Partner panel on Walmart.


STEP 3: Complete your Partner Profile

The third major step is to complete the “Launch Checklist” that outlines the requirements to launch your account on Walmart.

So as now you have created your Partner Profile at Walmart, you will have access to the Seller Center, where you’ll find the checklist.

The first checklist item will be to “Complete your Partner Profile”, which is a public page from where customers will be able to know about you such as, your company name, description, company logo, policies, tax information, etc.)


The main steps of this checklist item are:

  • Company Info
  • Customer Service
  • Shipping
  • Return Policy
  • Privacy Policy
  • Tax Info


The page that appears is as shown below:

sell on walmartImage Source: Walmart Seller Help Guide


Once you complete all the steps, the checklist item will be checked off as complete.


For a detailed walkthrough of each step, you may refer to our blog Here.



STEP 4: Complete Item Setup

It is the most important part of your Walmart account creation and onboarding process. This is the step wherein you need to input all the product related data such as: images, title, long and short descriptions, attributes, etc.

Steps to be followed for Complete Item Setup:

1: Identify the right category and subcategory for your items

2: Have your image URLs or files ready

3: Prepare the Item Setup Feed with all the item details

4: Ingest/upload your Item Feed files

5: Preview your items on and Complete Item & Order Testing.


Once you upload all your item feed on Walmart Seller Center, it will be moved to Staged Status.

You need to perform item and order testing before your products become live at Walmart. Let’s learn how to do it.


STEP 5: Complete Item & Order Testing

In order to complete this step, you need to click on “Complete Item & Order Testing” link in your Launch Checklist.

sell on walmartImage Source: Walmart Seller Help Guide


In Seller Center, select “Preview Item” to verify the item info. and pricing in Staged Status. The same info is shown to your customers once they will be live, so make sure everything looks good.


The page that appears is as shown below:

sell on walmartImage Source: Walmart Seller Help Guide


To perform Test Order, update your item inventory to 1. Refer the image below:

Update-Inventory-Walmart-MarketplaceImage Source: Walmart Seller Help Guide


After updating your inventory, click on “Update Inventory” (as shown in the image above) button.
Then move ahead to your Walmart Seller Center, click on “Publish Item”. Refer to the image below:

sell on walmartImage Source: Walmart Seller Help Guide


Once you click on Publish Item, it becomes available to Walmart Customers. After your item is published, click on “Purchase Item”. Refer to the image below:

sell on walmartImage Source: Walmart Seller Help Guide


As soon as you click on Purchase Item, you’ll be redirected to the live item page where you can purchase your item on But before that, you’ll have to create your customer account on Walmart.


Note: Avoid adding more than 3 orders to your cart with the same account within an hour. If you do so, Walmart’s fraud system will cancel the orders assuming them as fraudulent ones.


You need to perform the following testing also:

  • Order Cancellation testing
  • Order Shipping testing
  • Order Refund testing


For a detailed walkthrough of each step, you may refer to our blog Here.


STEP 6: Launch Your Account

The last and final step for selling on Walmart Marketplace is to launch your account. When all the items in the Launch Checklist are “marked as done”, a popup message appears to confirm if you’re ready to launch.

Once you select “confirm,” a launch request will be triggered.


The Walmart Marketplace Integration team will review your profile, and if everything seems fine to Walmart, your products will be live within 24 hours.

These steps sum up the complete process of onboarding Walmart Marketplace.


You’re All Set to Sell on Walmart Marketplace Now!


Let’s have a quick review of the overall procedure, follow the infographic below:


sell on walmart



Get the Exhaustive Step-By-Step Guide to Start your Walmart Journey HERE!


Final Thoughts:

Walmart is an invitation-only marketplace, means one needs to get the approval before listing on the platform, make sure you abide by the selling terms and conditions and meet the eligibility criteria (mentioned above).

Now if you meet all the requirements you should take advantage of the opportunity of listing as a third-party seller on one of the biggest marketplace on the planet. It’s a platform with millions of loyal customers.

Getting a jumpstart on building your reputation and presence on the Walmart marketplace will help you increase your customer base for the future. If you haven’t already applied to sell on Walmart, GET STARTED NOW –> HERE


LET US HELP YOU WITH YOUR JOURNEY! Contact us HERE we’ll guide you on each step of the process, and would serve you with best of our services.


Wait! One more thing!

For the ultimate solution on the best way to excel on Walmart Marketplace in 2019, check out our eBook: Step By Step Guide To Selling On Walmart Marketplace. Look for regions of improvement yourselves, or let us help. Reach us with your query at



What Do We Have In Our Store For You All? Check Out-



Thanks for showing interest!

Team CedCommerce.


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