Shopify conversion rate optimization strategies for 2020
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If you own a Shopify store or are planning to do so in 2020, then the conversion rate is one of the most critical KPIs one must take care of. The conversion rate is the total number of conversions divided by the total number of visitors. To help you with the Shopify conversion rate, we have brought a concise compilation of the top 10 strategies for Shopify conversion rate optimization.
Content, design, and speed of the pages of your website impact the Shopify conversion rate. Thus, we have based all the strategies suggested below on this understanding. By following these strategies, we believe that you will increase sales on Shopify.
Make your store easily navigable:
Either you get your Shopify store designed from an expert or create it on your own, it is vital that you have a plan laid down for your Shopify store as to what you want your store to have on its Home Page, so on and so forth.
By making your store easily navigable, we mean that place the content, button, and images on your store in a way that is easily visible to your customers. Take special care of the filters that you provide to your customers so that they can segregate the product grid as required.
Take care of your Shopify store SEO:
Use tools like SemRush to find out the paid and unpaid keywords of your niche and note their difficulty. Track if or not your store appears for those pages in SERPs. Make a conscious practice of inserting the frequently asked queries and the most popular keywords in your content to have a value-driven SEO for your Shopify store.
It is best to incorporate the keywords in the titles and descriptions of the products. Also, using trending tags for your products can work wonders and will help your products to gain the desired visibility.
Convenient tools like Ubersuggest can help to know the location-specific keywords so that you have a fairer chance to make your product visible to the target audience. This way, you can quickly improve the Shopify store SEO.
Produce regular content:
If you have your blogging website, then you can talk about your industry and the trending ongoings of it to help members in your sector realize that you are well-versed with your business.
Since your Shopify store comes with a built-in blogging engine, you have an immense opportunity to stay relevant amongst your audience by producing regular blog pieces. The content that you provide must consist of trending keywords and user intent.
You must make sure that the articles you write must help your audience by solving their problems. That is how you will be able to build trust and create a brand name in your niche.
Promote your store well:
Shopify is flexible enough and lets you integrate your online store with third-party apps. Certain apps like Facebook Sales Channel and Instagram Sales Channel enable sellers to display their products on Facebook & Instagram respectively. Thereby opening an entirely new avenue for business growth and scale-up. If you do not feel like spending a single penny on promoting your store, you can simply market your store in Facebook Groups, Facebook and Instagram Stories, and other relevant social media platforms.
You can also run social media ads for your Shopify store to get traffic with the high and clear intent of purchase. Also, you can run Product Listing Ads to make your products globally visible. We suggest that you must make every possible effort to make a mark amongst your audience. For this, you must run social media contests and introduce coupons to make your marketing process interactive. You can use certain tools to analyze the performance of social media ads and make changes accordingly. For example, Facebook Pixel helps you to track the conversions from facebook ads.
Use Shopify chatbots:
In this era of one to one communication, your conversion rate directly depends on your interaction with your customers. Therefore, we recommend that you must integrate your store with Shopify chatbots.
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Initially, one must begin with the free version of the apps that help you to integrate your Shopify store with the chatbots. Also, start with a prototype that will let you have an idea about how the bots work, and then you can switch to the premium version of it based on the success rate of the bot implementation in your store.
Keep your stocks full:
You cannot just bring your audience to your store and offer them nothing. Thus, keep track of your inventory so that none of your visitors go disappointed. It would be better if you could stock your shop according to the season and the market trends.
If you are a dropshipper, then you must be in continuous communication with the retailer or manufacturer, whoever is responsible for your inventory. Shopify comes with an easy user-interface, which enables you to keep track of your list. Shopify’s Inventory Management System lets you create appropriate categories as per your products. This product organization simplifies the task of maintaining the product quantity.
With Shopify’s flexible interface, it is easy to assign existing barcodes to your products or create new barcodes for the fresh inventory.
Practice Multi-Channel Selling:
In the eCommerce business, it is always good to reach out to the audience on different platforms. That helps to offer the products and services to a broader audience leading to more conversions. Hence, it helps to increase sales on Shopify.
The Shopify app store has some 1781 apps, most of which aim at integrating the Shopify store with some other platform for increased Shopify sales. Thus, you must not miss out on the tremendous scope of multi-channel selling.
Precisely, if you are selling on leading Marketplaces such as Amazon, eBay, or any such and you want to list those products on your Shopify store, then you can easily do that. Certain apps help you efficiently establish the connectivity between your Shopify store and the Marketplace(s) you sell on. Reversely, you can display some of the products on leading Marketplaces like eBay and Amazon. Your webstore is visible in either “sold by”, “shipped by” or “sold and shipped by” section. This will help the Marketplace visitor to navigate your site. Thereby, increasing the traffic on it.
Optimize your store for voice search:
Half of all the searches will be voice-based (Source: Google.com). Thus, it is obvious why one must optimize her Shopify store for voice search.
Practice the following to make your online store voice-search optimized:
- Optimize your page titles according to the search intent
- Integrate your store with popular voice-search tools.
- Use long-tail keywords in your product title and description.
- Increase site speed and mobile responsiveness.
While optimizing your store for voice search, you must take keep in mind the conversational aspect of the purchase journey of your customer. You must optimize the content following the frequently asked questions of your niche.
The voice search compatibility tools comprehend the browsing language of the user and provide the results accordingly. Hence choose your device wisely.
Work on your CTAs:
The Call to Action buttons play a vital role in the lead and consequently, in customer acquisition. To achieve conversion rate optimization, you must check and optimize the position of your CTAs. You must also optimize the text on the Cta button to catch the attention of the store’s visitors.
Following points must be taken care of while deciding CTAs for your online store:
- Catchy color scheme
- Right shape and size
- Invokes sense of urgency
- Choice of words
Collaborate as much as possible:
Tools like SemRush help you to conduct market research and know your competitors. It even helps you to analyze the most significant market players in your niche and the sites they receive backlinks from. Thus, making it easier for you to explore the collaboration possibilities.
How can collaborating with someone help you?
- It introduces you to a newer audience.
- It helps you discover a completely different working pattern, and thus, you can implement the key takeaways.
- It helps in knowledge sharing with your collaborator.
Moreover, online collaboration helps in more effortless accomplishment of projects. Say, if you are planning a giveaway, collaborating with your competitors will help you effectively plan and execute the process within a chosen time-frame.
Among the many factors impacting your site performance, the conversion rate is the key one. Its optimization includes testing everything from page speed to content to the CTAs. The eCommerce world is to see much more growth in the year 2020. Thus, it is suggestive for you to follow the strategies mentioned above to optimize your store’s conversion rate and excel in the eCommerce industry.