ecommerce giant
How do companies like Flipkart actually work?

How do companies like Flipkart actually work?


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Dreaming of beginning your multi-vendor eCommerce website like Flipkart, however, don’t know the way to begin instantly? Let’s see from the initial what Flipkart is and the way it how Flipkart works!


About Flipkart

Today, Flipkart is India’s largest online store website. Flipkart was started in 2007 and recently it achieved a fashion online retailer, that is Myntra for $300 Million. The annual revenue of Flipkart is 50 billion dollars within the world.


Well, this is among the highest hundred websites, Flipkart is ranked at the 82nd position by Alexa and at the 7th position as in India. Therefore, after seeing the revenue of this commerce giant, how Flipkart makes money must be a question arising in tons of minds.

In a scientific read, Flipkart is taken as an e-commerce marketplace, B2C searching Portal for Indian customers ordering the products to get them delivered within India.


How Flipkart Works?



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Flipkart Business Model


Here we’ll show you a comprehensive analysis of Flipkart’s Business Model, which is a brainchild of Sachin Bansal and Binny Bansal and it an aspiration for young entrepreneurs.

Therefore, the first supply of financial gain Model of Flipkart is “X% commission on the entire commerce worth given to the vendor”.

The sales take place via several channels as given below and for all the commerce is achieved by Flipkart for the identical provider – Flipkart can charge a proportion (%) cut on the full total sale quantity that doesn’t embrace taxes.

1. Direct through website

2. Direct through internet App

3. Direct through Mobile App (Android, iOS, etc.)

4. Direct through Telesales (Customer calls and Place order – seldom happens now)

5. Through Affiliate Networks (Coupon Websites, Review Websites, and Bloggers)

6. Social Buy

The percentage of commission differs on the sort of product and kind quite commerce that Flipkart makes.

Flipkart Revenue Model

The giant eCommerce platform creates revenue not solely by the sale of the product however conjointly from totally different financial gain channels. The financial gain of Flipkart from alternative sources are as follows:


  • Web portal

The basic supply of financial gain of Flipkart is aggregation a commission for the services from the vendors who use its platform.

  • Listing and convenience fee:

    The other manner of obtaining revenue to the corporate are inclusion and convenience fee. The listing fee is collected from the vendors, and therefore the convenience fee is collected from the purchasers for faster delivery. Convenience fee adds wrapping charges for the gifts; Billings includes the full financial gain of the corporate Flipkart.


  • Logistics

For delivering the products of the vendors; a fee is charged from them. It provides services to its vendors like alternative delivery corporations. Charging services for delivery dissent from location to location covering the gap.


  • Digital media

It conjointly sells ads and a totally different product like co-branding and co-advertising to the vendors or brands via digital media. The ads are divided into 3 classes:

  1. Co-branding on Flipkart’s homepage via slippery banners that get variant views every day
  2. Co-advertising product for publications in newspapers or magazines’ front page for common brands
  3. Target search results wherever Flipkart decides that vendor’s product to be displayed at the highest result

In addition to the on top of revenue model, Flipkart conjointly gets funding from many alternative sources to upgrade their business. Flipkart corporations embrace recent acquisition of alternative Indian eCommerce corporations like Myntra, Jabong, which are currently termed as Flipkart Group!

Which eCommerce technology does Flipkart use?


Technical operations of Flipkart allow us to see some facts:

Since it’s created in the main on PHP, this website provides America to expertise as happy getting as in a very real store. At present, the engineers of this site’s program clear that the positioning is currently high in its responsiveness and really low at showing the mistakes of technology that assists the net store to stay up the commerce.

According to reports, an ex-Flipkart Engineer rumored that it doesn’t depend on any firmed technology stacks, however, finds out a tool that could be a solver and versatile. He had used Java, Scala and pure python for numerous comes once he worked at Flipkart.


Computing Technicals


  • Code operate on UNIX system – Debian and most alternative systems don’t seem to be designed ever on Java. however, they take JVM for his or her use.
  • For information storage, Flipkart creates use of MySQL, and for caching it uses Memcached. the corporate has calculable massive No SQL information stores to settle on the most effective for the assembly.
  • For different comes, Flipkart uses Hadoop computer code, and create it easier for analysis and information management.
  • The complete rules that are seen on top of provides the explanation why Flipkart is one in every of the most effective commerce eCommerce brands in our country!

    The actions of your plan ought to outline your success; not simply your plan alone.


How to build a Flipkart like a website?


On understanding the operating functionalities, your next question is going to be the way to build a website like Flipkart!


All you’ve got to target could be a feature-rich, scalable, ASCII text file platform that provides you with changeable powerful options to customize and manage each the front-end and back-end in an economical manner. we will use leading technologies exploitation Magento eCommerce platform to create it as they need many options that create it attainable to create a Flipkart clone.


CedCommerce Can Help


For a remarkable amount of time, CedCommerce has been offering the necessary technical solutions specifically made for building one such platform. These extensions come with a multitude of features to aid in the development of a rich multi-vendor e-commerce marketplace.


CedCommerce’s Magento 2 Marketplace extensions and add-ons are ready made and reasonably priced solutions for building a website like Amazon. A marketplace armed with these features is undoubtedly going to possess the best in class features.


For building your own multi-vendor marketplace platform  and to see what our satisfied customers have to say about us do visit: CedCommerce


Read more:

Which is the best b2b marketplace in india? How to build one?

Top 5 B2B eCommerce Companies you definitely got to check out

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