Headless Magento- The next step in eCommerce
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Amongst the top eCommerce trends expected to dominate the industry in times to come headless commerce is one. Headless Magento is the latest contribution by the Magento Community. It commits to bringing about better consumer experiences in the eCommerce sector. Headless website architecture has arrived and is here to stay, creating an impact for both B2B and B2C businesses.
In the joint webinar, BORN, on the top 10 trends of B2B eCommerce in 2018 Magento introduced the concept of headless commerce. Soon after Magento headless gained popularity as a website architecture for B2B and B2C businesses alike, which are only expected to scale in the coming future.
What is Headless Commerce?
In a normal situation the front end and back end of a store function as an integrated unit. Whereas in headless commerce the front end is decoupled from the back end. This implies that the layer responsible for the presentation of content (content and experience management systems) stands separated from the business logic and functional layer (existing eCommerce stack, integration, and commerce management).
The headless commerce architecture divides the system facing concerns from the customer-facing ones. If you pick the headless architecture you are allowing for more structured and well-planned development of the underperforming parts as well as an increased focus on the best-performing ones.
Headless Magento is what will allow you to separate the web front end from the eCommerce system. Your customers will no longer be restricted to the usual homepage>category page>product page>basket>checkout process flow. You’ll be able to deliver amazing experiences to your customers with this decoupled architecture.
Many retailers are opting for headless commerce to leverage the freedom around the front end of their website while exercising complete control over the information and products showcased.
Different approaches to application development using Magento Headless
Desktop websites have been responsible for bringing in customers ever since eCommerce came into being. With the evolving technology, retailers started opting for the omnichannel model, ensuring the delivery of great customer experiences.
Let’s take a look at the two adopted methodologies for application development when using the Magento headless approach:
Monolithic Architecture deploys the traditional method of developing applications, the approach followed is conventional. The method is focussed on using a single codebase for developing the entire application. It includes both client-side user interface, server-side application in addition to the database.
Monolithic architecture is a very intuitive and popular approach for application development.
In Microservices architecture the monolithic application needs to be broken down into smaller applications. Here each application becomes with its own logic and database. Each of these separate applications can perform information exchange and interaction through the APIs.
Headless also separates the customer based concerns from the system related ones. Thereby giving more room for developing the poorly performing pieces.
“The glass” is the section of an eCommerce website that the user interacts with. This is the headless concept that can be operated and served up to the user by either the content management solution, eCommerce solution or even a combination of both.
What are the benefits of Headless Magento Commerce?
Now let’s find out what are the benefits of deploying Headless Magento that help it stand out.
One of the most popular benefits of Headless Magento is the personalization offered. Magento enables developers to ensure the delivery of tailor-made applications suiting the customers’ requirements. This is made possible by allowing for innovation through experimentation. It then tries to bring to table custom made experiences for eCommerce websites.
Headless has the liberty to allow for experimentation since these systems are divided and do not disrupt the operationality of one another. One can continue to perform experiments on tag functionality and category without having to worry about the risk of making the website slow. This does not disrupt the use of the website by the customers at the front end.
In addition to offering for easy personalization, the speed of change implementation is another benefit of headless Magento. Users tend to abandon sites if it performs slow. This indicates the importance of speed for a lasting impression of an eCommerce site. Updating the backend or front end becomes easier with reduced time and effort. This is possible since the other layer does not get disrupted. This decoupled architecture is thus welcoming of new features and integrations with the minimum time and effort possible.
The seamless shopping experience is much sought after and its importance cannot be stressed enough. Once with the decoupled architecture (Headless Magento) in place focus can be dedicated to developing the front end of the site where customer interactions take place without hampering the functionality of the back end of the store.
Why the need for Headless Magento?
The credit for the popularity of Headless Magento goes to the ease offered while setting up an eCommerce system. Previously when eCommerce majorly happened over desktops selling products was unilateral. As a result of which websites with their front end and back end coupled didn’t come across as troublesome while handling customer experiences and sales simultaneously.
Over the years as the shopping dynamics changed, omnichannel shopping surfaced and mobile traffic increased, the coupled arrangement posed problems. Now flexibility became more important. With the advent of Headless Magento speed, personalization and flexibility did not remain a concern anymore. That’s why you should without a doubt opt for headless Magento and be ready for the future. It will not only support the management structure but also ensure matchless customer experiences. Connect with us for our expertise and create the most anticipated eCommerce marketplaces.