how to sell on Shopee
Everything you need to know to sell on Shopee and skyrocket your sales

Everything you need to know to sell on Shopee and skyrocket your sales

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Shopee is one of the leading mobile e-commerce marketplace in Southeast Asia and Taiwan. Geographies it operates in are Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. It has traces of similarity to the Taobao model, in which buyers and sellers can communicate and transact directly. Shopee also unboxes opportunity for cross-border sellers from China and Hong Kong for selling to Southeast Asian and Taiwanese customers.

Build your own e-commerce online store and make huge profits now

It’s great to have you on board as a seller! But first, ensure that the product you intend to sell is not under Shopee list of Prohibited Products to avoid any awkward situation.

Giving more power to WooCommerce Sellers, CedCommerce enables retailers to outreach their products’ in the SEA market.

WooCommerce Shopee Integration is now live on Official WooCommerce Marketplace

Why should you sell on Shopee? 

  1. Shopee is Mobile only and highly socially eccentric. Here sellers give extra attention towards Shop reputation and accumulating fans, that purveys great shopping experience for buyers.
  2. No commission fee, and no listing fee which means no financial burden. However sellers can opt for native advertising and purchase paid ads at their own will.
  3. High potential platform with tremendous fast growth. Had achieved $1.8+ billion GMV in just first year of launch.
  4. It has strong hold in Taiwanese and Indonesian market. Apart from these, Malaysia and Thailand are also growing strongly and hold high potential.

Check out our SEA bundled TRIO offer for you and fly high on sales on all the prominent eCommerce platforms like Shopee, Lazada, and 11Street!

    Automate your multichannel selling in Southeast Asia

     

    Facts about Shopee:


    1. Operates in Seven Markets in Southeast Asia with covering geographies, Malaysia, Philippines, Vietnam, Taiwan, Singapore, Thailand and Indonesia.
    2. Truly Multilingual experience with operations in 6 languages.
    3. Fashion, Beauty, Home and Living are top categories amidst buyers.
    4. Enables synchronization with Instagram account, and popular hashtags are #fashiontrends #freeshipping #supportlocal #giftforgirls #streetstyle

     

    How can you Start Selling on Shopee?

     

    To start selling on Shopee, sellers need to submit an application form on Shopee.cn and follow their wechat public account: Shopee泛东南亚跨境电商;

    For English language registration, visit Shopee’s Malaysia site at https://shopee.com.my/.

     

    Phone inquiries, for cross border sellers: +0755-21537015, for Taobao sellers: 0755-21537016

     

    ———

     

    Once you have the approval, the process is simple and starts with downloading the app. Step-by-step process is elaborated below:

     

    1. From the app Tap the + button (Android) or the Sell button (iOS).

    How to sell on Shopee

    selling on shopee android | Image Source: Shopee

    sell on shopee IOS and android

    Selling on Shopee IOS | Image Source: Shopee

     

    2. Product images are critical to e-commerce. To put a new photo of your product, tap the Camera button. For choosing an existing picture from your album/gallery, tap the Photos button. Filters and photo editing tools are available in the process. Sellers are enabled to import photos from Instagram. Up to 9 photos can be added for each listing. Enough for enticing a purchase.

     

    How to sell on Shopee

    Selling on Shopee | add product images | Image Source: Shopee

    How to sell on Shopee

    Selling on Shopee | add product images from gallery | Image Source: Shopee

     

    1. Now comes the step to fill in product details such as Category, Price, Stock, Variation, Weight, Shipping Fee and Days to Ship. Ensure that you add hashtags to yShopee product, it enhances searches. Tap on “✓” (Android) or “Submit” (iOS) button. Your product is now listed on Shopee!

    How to sell on Shopee

    Selling on Shopee | edit product on shopee | Image Source: Shopee

    How to sell on Shopee

    Selling on Shopee | edit product on shopee| Image Source: Shopee

     

    Note: It is mandatory to verify your phone number before you list your products on Shopee.

     

    How to become a Shopee preferred seller?

     

    The path to become Preferred Sellers starts by invitation only. To become eligible shop must have a high seller ratings, quality listings with competitive prices, and excellent sales and customer service record.

     

    As a preferred seller, you must:

     

    1. Meet the following benchmarks* monthly:How to sell on Shopee and become a preferred seller
    2. Adhere closely to Shopee Community Rules. Shopee Team closely monitors yShopee Shop activities and you will be terminated from Preferred Seller program once identified that you have violated the terms and uploaded a counterfeit/fake item.
    3. Comply strictly with Shopee Policies by ensuring you apply and are familiar with Shopee return/refund guidelines. Cancellation, late shipping and non-shipping of orders will affect yShopee performance as a preferred seller and determine your stay in it.
    4. And that you become a source of pleasant shopping experience for buyers.

     

    Note: To maintain highest degree of standards in Preferred Sellers program, sellers who fail to comply with listed requirements get their Preferred Seller status removed. Shopee holds all rights and sole discretion to remove sellers from preferred seller program without further notice

    How can I be featured in the Recommended Sellers list?

     

    Marketplace is always under the radar of Shopee team that scans it every week and hand-picks few outstanding sellers to be featured. They have a selection crieria with these parameters.

     

    1.Popularity (number of Likes, Views, Follows, Comments, Orders)

    2.Good Service (low Return Rate, low Seller Cancellation Rate, positive Ratings and Reviews)

    3.Adherence to Shopee Community Rules

     

    How can you provide Free Shipping?

     

    Free Shipping can be enabled by providing a valid Pickup Address.

    If the indicated pickup address is serviceable for Shopee’s Free Shipping promo. The seller should receive a notification in-app within 7 days with instructions on how to activate Free Shipping.

    –  Click here for list of Black Arrow serviceable locations.
    –  Click here for list of Xpost serviceable locations.
    –  Click here for list of Ninja Van serviceable locations.

    A step-by-step process on how to add a pickup address is shown below:

     

    1. Go to “Me page” > “My Account” > “My Addresses”

     

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | free shipping my addresses | Image Source: Shopee

     

    2. Enter complete Pickup Address

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | free shipping pickup address | Image Source: Shopee

     

    Tap “Set as Pickup Address

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | free shipping set pickup address | Image Source: Shopee

     

    Please take note of the following Terms & Conditions:



    – Sellers must enter a valid pick-up address which lies within serviceable areas covered by Shopee  partner couriers (Xpost Integrated, Black Arrow Integrated, Zoom Courier and Ninja Van) to qualify for the Free Shipping program.

    – Sellers’ products must fit within the official packaging provided by Shopee partner couriers to qualify for Free Shipping.

     

    How to get more views on my Shopee product?

     

    1. To get more views for your products you can use “Boost Now” function.
    2. Go to “Me” page > scroll down to view your products as listed. Select the products for whom you need more views, and tap on “Boost now”
    3. Frequency – You can boost up to 5 product every 4 hours!

     

    What is Seller Assistant? How do I make use of it?



    Seller Assistant is an approach towards enhancing seller experience. It helps to organize your products, keep track of orders and manage your customers. It is accessible from Me page.

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | seller assistant | Image Source: Shopee

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | seller assistant continued | Image Source: Shopee

     

    My Products –  View all of your listed products on Shopee and sort them by Recent, Popular, Stock and Sold Out.

    My Customers – View all the users having recent or past purchase history with you. A tap on their usernames gives entire list of products they purchased.

    Shop Profile – Enables to edit your shop name and shop description. You can also add promotion banner or Youtube video to show your shop personality and apply branding.

    Shop Setting – Enables different shop settings i.e. Buyer-Seller Self Arrange, Allow negotiation, Allow Buyers to Call and Show pick-up address.

    Shop Categories – Enables you to create your own shop categories via Seller Center.

    How is Chat Response calculated?



    Your chat response rate is calculated as a percentage of new chat threads and offers that you responded to within 12 hours of receiving them. Your response can be a message or an offer acceptance / rejection.

     

    Note: Your response rate is based on the average of your responses to:

    – the chats and offers you received in the last 30 days

    – the most recent 10 chats and offers you received

    Auto-replies are not accepted in your chat response rate. Chat response rate is updated twice a day.

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | chat response rate | Image Source: Shopee

     

    How to enable Vacation mode?



    Enjoying holidays, no problem. Shopee enables to change your status to vacation mode easily via “Seller Assistant” > “Shop Settings”.

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | enable vacation mode | Image Source: Shopee

     

    Enabling Vacation mode quickly disables all your listed products. Screenshots below shows you how Vacation Mode looks like from a seller’s point of view and from the buyer’s point of view respectively.

     

    How to sell on Shopee and become a preferred seller

    Selling on Shopee | vacation mode | Image Source: Shopee

     

    When in vacation mode:

     

    – All your product listings will appear as “Sold out” within 1 hour, and they are made invisible to be browsed or searched for by other users.

    – No new orders can be placed on your Shop

    – Though you still are responsible for fulfilling previously placed orders

    – Editing or adding products is disabled.

     

    The processing time for enabling Vacation mode can take up to 1 hour, and cannot be disabled while being processed.

     

    Upon exiting vacation mode:

     

    – Your product listings will regain their previous stock count within 1 hour

    – New Orders could be placed again on your Shop.

    – It may take time for your products to reappear on recommendations

    – You gain all control on products to edit or add new ones.

     

    To fully disable the Vacation mode might take up to 1 hour. To activate it again you will have to wait for another 24 hours.

    We have developed Shopee Marketplace API Integration Extension that helps you completely integrate your e-commerce platforms like Magento, Magento2, WooCommerce, PrestaShop, OpenCart etc. with Shopee Marketplace.

     

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      • Hi Steve,

        Glad you liked the article.

        Selling ebooks on Shopee is similar to selling other physical products.

        – Add products
        – Upload pics
        – Fill the details

        As far as shipping is concerned, you need to provide the download link or login credentials via email

        Have a nice day
        Thanks!

      • Hi Philip,

        Please share the details with our experts regarding work permit concern. They will help you out selling on Shopee.

        Get connected at <strong>Skype</strong> – https://join.skype.com/eH1Yk2GTrVSV

        Thank You!

    1. Avatar for CedCommerce

      Hello, I'm looking to sell in Shopee and expand into all 7 countries in the future. I have a couple of questions.
      1. Will I be able to sell to all 7 countries with a Malaysian bank account.
      2. Will I be able to sell from China's warehouses directly to my store in Shopee.
      3. Is there a PC assistant that replaces the one on my phone.
      4. If I am using a China bank account, must I be using an identification tied to that bank account?
      Thanks

      • Hello Jun,

        Hope you are doing good.

        Please find the answers below:

        1. Will I be able to sell to all seven countries with a Malaysian bank account.
        Ans. You need to have the bank account and seller account from all the seven countries you want to sell.

        2. Will I be able to sell from China's warehouses directly to my store in Shopee.
        Ans. As you need to have a seller account, having a bank account in all seven countries is mandatory. You also need to have a warehouse in these countries as well.

        3. Is there a PC assistant that replaces the one on my phone.
        Ans. Currently, this feature is provided in the API, but you can also contact Shopee support as they help the sellers with good grades in the business.

        4. If I am using a China bank account, must I be using an identification tied to that bank account?
        Ans. You are required to have bank accounts in all the countries.

        In case of further queries, please reach out to experts – https://join.skype.com/eH1Yk2GTrVSV

        Best of luck!!

        Thanks, and stay safe

    2. Avatar for CedCommerce

      Hi I would like to know what are the charges for selling items in Shopee? Can let me know the fees and any other promo charges so that I can work out my budget.

      Thanks

      • Hi Candy,

        Yes, we will definitely help you out with queries regarding fee, promo, and more. Please get connected with our Shopee experts over Skype. Also, our team will connect with you shortly.

        Have a nice day!

        Thanks,

    3. Avatar for CedCommerce

      Shopee.in is a cheater. Here my products are getting missed. I am a seller…My product getting missed, when i send them product packing and unpacking video of return parcel still they refused to give claim amount..Pleas do not sell on this you will bear only loss for misplaced products. also you get maximum wrong products in return parcel….and all you never get any claim or compensation from shopee…

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