A Quick Guide to Shopify Store Setup – Basics to Branding!
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The internet has a lot of potential for eCommerce business and Shopify is the sweet spot for sellers of all kinds. Everything starts from small but eventually turns big! Creating an online store might be an easy task, but scaling it up and crafting it as a brand in its niche is the tedious phase! Shopify store Setup might sound exciting, but it isn’t that easy to come up with a professional eCommerce store at Shopify.
If you’re a serious Shopify store owner then you’ve got to plan the stages of your Shopify store setup. Doing this will help you to know your priorities as you move towards break-even and then gradually to profitability.
Let’s have a look at different phases of the Shopify store-set and the areas where you need to focus!
But wait… why all this extra planning when there are Shopify tutorials that are helpful during your store setup process?
There will be times when your online store will have crazy footfall but you’ll notice that sales are not happening! Let’s not talk about shipping information, payment options, currency issues, shipping labels, shipping rates, and other complications. You’ll either get stuck or end up overspending in things that wouldn’t help you much!
That’s the time you’ll need expert opinions. Although Shopify offers a range of products and services that you can use while setting up your store, you should know the right mix of products and services that you need in running your Shopify store.
Shopify Store Setup (in a Nutshell)
As a seller, during your initial days, you’ll be occupied in setting up your store and make it ready to go live on the internet and focus on enhancing customers’ experience.
Then as you move up the ladder, it will be time to scale up your store – be more visible, connect with customers through social media, switch from free themes to customized or premium themes which eventually turns out to be the brand-building process of your Shopify store.
Having said that, let’s take a deep dive into the seller’s journey during his Shopify store setup.
A. The Early Days
Starting your time will be occupied in setting up your Shopify store, payment and shipping setup, theme selection, and other Shopify seller services that make your store user-friendly. You should be able to complete all the basic store-set within 14 days.
Shopify Store Setup
Selecting a domain, a store name, along with an online store theme (free or paid theme), planning site navigation are the basics during your early days. Just like you spend days carving the USP of your product, you need to give time and mind during the initial days of your Shopify store setup.
Then comes the work of adding products to your store. Now, this can be a pain! It’s not just a one time process, rather it’s an ongoing process, and keeping a track of it is of utmost importance. Although it’s just a matter of some clicks, you know how a couple of wrong clicks can ruin the work you did all the way long!
Now you must be wondering what a professional store setup process looks like? Well, to begin with – having a header menu that describes your business, then comes the body of your store where you’ll be showcasing your featured products and attractive product images and defining product categories.
It’s one of the sections where sellers build trust with their customers. You can either showcase your products just like that – a random list. Or you can make collections and then feature them in a carousel manner for a better conversion rate.
Let’s not forget the importance of mobile responsiveness!
More than 80% of the traffic on Shopify stores comes from mobile devices.
Thus, not only having a professional-like store is important but making it responsive to mobile and other devices is equally important.
Site Performance & Speed
Visitors don’t visit a website that takes more than 10 seconds (even that’s too much!). The speed of your Shopify store is as important as it’s look and feel is. There are third-party apps that slow down the overall speed of your store. Since most of the stores use third-party apps, optimizing the speed becomes crucial.
The internet is the answer to where you’re going to sell. But customers don’t come by themselves! Without a proper store marketing strategy, all the efforts you made on your Shopify store, would turn out to be useless.
Things might look simple when you think of setting up a Shopify store, but when you actually initiate things, only then you come to know the importance of planning and strategizing before taking any step forward. Coming up with sales channels is important – it answers the question – where you’re going to sell!
If your Shopify store set-up doesn’t have a sales strategy, you’re missing out something big!
Shipping & Payment Settings
Another major task during your Shopify store setup is adding payments. What type of third-party payment providers are there? How to configure them? Is it better to tie-up with a single payment provider or a number of them? And many more endless questions!
And because real money is involved, you cannot take it lightly. But before deciding the payment provider and the flow of money, it’s suggested that you do some homework beforehand.
There are some 1000 credit card providers
And adding credit card payment will cost you more as compared to other payment methods. Also, you cannot leave the option of accepting credit cards on your Shopify store!
So, the flow of payment is sorter? Great!
But what about the flow of actual goods? You not only need to ensure that goods are delivered securely but also they are delivered during the set time!
As a seller, you’re bombarded with the choice of shipping labels. However, what is the shipping rates between the 2 of you? Is the shipping partner available at your location? Why do you need to create different shipping profiles for different products?
Oh, don’t forget to have seamless checkout settings.
If a visitor has more than required checkpoints during the time check-out, he/she just abandon the cart and goes away!
Give time to this part, because it’s going to decide your store’s performance and user experience on your Shopify store.
Setting up Google Analytics
Because data is the king, you don’t want an inch of data to be ignored right? It’s important to take full advantage of Google analytics – an ultimate tool to read the data and figure out insights and predictions accordingly.
With Google Analytics, you’ll be able to track your audience, bounce rate, and which product pages have got more views. Setting up a store is one thing and knowing in which direction your store is going is another thing.
That’s the most difficult part of the Shopify store setup. But if you want to boost your sales you need to make your SEO game strong!
SEO is everywhere – from product pages, company pages, blog posts, product title descriptions, images, and videos, etc.
There is a difference in setting up an online store and setting an optimized online store.
It’s the SEO that will bring traffic and help your store to get them listed as top results on the SERPs. And because it’s an on-going process, you need to maintain and experiment with it.
B. From Break-Even towards Profitability in Shopify Store Setup
Isn’t it amazing to see your Shopify store finally giving the desired results after a lot of headbanging and hard work?
But what now? Don’t you want to scale up? Don’t you want to know who all are visiting your store? Why/Why not are they buying? It’s time to observe more because it’s the data and consumer insights that’s going to take your Shopify store towards profitability.
Increasing Traffic & Audience Research
With more visitors, comes great responsibility! Just like a customer understands your product before buying, as a seller you need to understand who all are visiting your website, their age group, where do they belong, what have they searched on the site, and likewise. Knowing your buyer’s journey will help you in targetting them in better ways!
Let’s accept the fact that content is the king and its content only which helps you in ranking your products/website on the SERPs (provided that your SEO game is strong)
A well-defined content strategy will boost all the hard work you did out there in your Shopify store.
Social Media Marketing & Content
So now that your store is getting visitors, why not show them your social media handles and connect with your customers across various social media platforms? You’ll find crazy shoppers on social media platforms. You just need to reach out to them and showcase what you’re offering.
Days are gone when an online store was just a website. Today is the time of integration and there are endless possibilities of it. Augmented reality and social media are just 2 of them.
But social media also has its drawbacks. Being consistent and having traits of variety is one of them! There’s no use of posting on social media if you’re not consistent and engaging!
Social Media ads & Facebook Pixel
Shopping ads work as fuel to your Shopify store. You have the option of running social media ads, search engines, and display ads! But every click will cost you!
To be able to cut down costing and reap the best results, you need to do A/B testing of your ads from time to time. However, ads are not the only booster, it’s just one of them.
Now you must be wondering what is Facebook Pixel? Well, it helps you to optimize your ads and make sure they are shown to the right audience. Pixel can also be used to improve your retargeting strategies.
As a seller, it’s your right to expand your store’s potential. There are marketplaces like Walmart, Google Shopping, eBay, Amazon where there are buyers for almost everything! Walmart alone has 11 million customer base. Just imagine the potential of your store if it’s integrated with any of these (or all) marketplaces!
With Walmart – Shopify integration, your Shopify store will be exposed to millions of Walmart customers (plus your own loyal customers). Similarly, there is Wish, Shopee, Reverb, eBay, and quite a few more where you can start selling your products.
Since integration is not an easy process and exposing your store to a new marketplace will have its own set of challenges! That’s why it’s necessary to give it a thorough time. A lot of eCommerce stores have shut down just because they messed up while tried to expand.
C. From Shopify Store Set-up to Establishing a Brand
Building a brand is not a joke. IT takes years of hard work and dedication to establish a brand. The real success of an eCommerce store is when buyers buy from the store because of its name!
Your store might be working properly but that doesn’t mean it will turn into a brand overnight. To make your Shopify online store a brand, you need to constantly work towards it from day one.
Still don’t believe it? Well, Freshmo – an Australian Shopify online store is now a well-reputed brand and has a loyal customer base from across the globe.
Video, Animation & Visual Effects
Let’s accept the fact – stores that have a story to tell through videos, whose product pages are optimized with some great HD pictures, the store is alluring!
Coming up with product images and videos from time to time might be boring and time taking task, but chances of virality are more than your expectations!
Videos give voice to your brand. In fact, pandemic times is the right time to come up with cool videos and see the magic happening!
It’s ok to sell in domestic currency, but when you’re selling on the internet and customers can be from anywhere in the world, you should give them an option to shop in their own currency!
Voratu – a renowned Shopify online store never thought that it would expand overseas. But it did with phenomenal growth!
By now you’ll agree that Shopify store set-up might sound easy, but your journey as a seller – from Shopify store set-up to establishing it as a brand is a serious struggle.
Now that you know what all it takes to be a serious eCommerce player in the ecosystem, we wish you all the best in your journey.