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“Selling on Google Express?”

Yes! a Good Choice indeed!

With eCommerce trade booming and online business expanding, there has been an uplift in the competition too.

Every other person has one question in his/her mind, “How to sell online?”.

Well, various platforms available over the internet are attracting business owners to invest and sell more and more through their marketplaces.

In such circumstances, Google Express’s capabilities cannot be ignored. But let’s first understand-

‘What is Google Express?’


Google Express

Earlier known as Google Shopping Express, now, an unexceptional part of Google Shopping Actions, Google Express app provides ample and apt space for the sellers to sell their products online. The foundation of bringing Google Express as a fully fledged marketplace started taking its form in 2013.

Google Express allows sellers to sell their products at an ease and on the other hand, also benefits customers by enhancing their shopping experience. All one needs to do is download and install the Google Express app on their Android or iOS device or own one of Google’s Smart Devices viz Google Max, Google Mini, etc.

To understand better about how to sell on Google Express and how selling on Google Express is benefitting the sellers, it is must to first understand the benefits that a customer will be aided with while shopping on Google Express.

The more satisfactory experience customers will leverage on Google Express, the more likely they are to buy from it. Building trust and reliability makes sure of customer retention and loyalty. And the more Google Express app is used, the more the chances of your product being sold increases.

We’ll also be discussing the benefits from the buyer’s point of view to portray a clear picture of the whole scenario that prevails on Google Express app.

Well, enormous benefits can be elevated if a seller decides selling on Google Express.


To aid you with this, here are ‘5 Reasons you MUST NOT miss to sell on Google Express’


1. Sell along with the big names like – Target, Costco, PetSmart

selling on google express

“The shortest way of reaching anywhere is to have Good Company”

-H Jackson Brown Jr.


They say that, as you grow in an environment of success, you are more likely to achieve your goals sooner. The prophecy puts stress upon the ways and tactics that you learn while looking at how they work.

Yes! Not all their ways are going to suit you, but definitely, from the very beginning, as you start selling on Google Express, you’ll have an idea about how to effectively and efficiently sell online.

Target has been selling on Google Express from a very long time and has sold thousands of products there. It is a seller of various commodities and it might help you too in the decision making of the pricing strategies and other important aspects.

Costco and PetSmart too are on Google Express from a long span and are selling successfully.

Keeping a keen eye on them might result in good outcomes.


Your complete guide to sell on Google Express via Shopping Actions



2. Worried of Google Express seller fees? Not anymore!

selling on google express

Unlike Google Shopping, if you sell on Google Express via Google’s Shopping Actions Program, you have to pay on the commission basis. No more PPC structure is followed for selling on Google Express for seller fees.

You only have to pay when you make a sale. The seller fees are minimal and it varies depending upon the category of the product.

Shopping Actions follows a commission-based model from the retailer’s sale of products sold on Shopping Actions. When you’re a Shopping Actions retailer, Google sends you a monthly commission invoice.

-Google Express

On Google Shopping, you have to pay a certain amount wherever someone clicks on your product. The problem with this PPC structure is that many a time if a customer clicks on your product and with a change of mind ends up abandoning the cart, you are still charged by the seller fees.

But, when you are selling a product on Google Express, the commission based structure makes sure that you are charged with the seller fees, only when a checkout has been successfully made.

Happy? Of course yes!



3. Avail your customers with ease-of-payment and shipping

selling on google express

The crux of the whole story is – If the customer’s shopping experience is good, they will definitely be looking forward to making a purchase with you again when the need arrives.

On Google Express, while selling a product, there are various payment and shipping variations that you can provide to your customer.

Google has kept in mind the balance that was needed for a perfect harmony among the buyers and sellers.

So, on one hand, where selling on Google Express proves beneficial to a seller, on the other hand, it also gives happy options to the customers too.

How do they do that?

Let’s have a look-

  • Universal Cart

Google Express provides customers buying products, a feature of the universal cart.

By this, a buyer who is looking to buy multiple products from multiple stores (viz. Target, Costco, your store) can easily do that without getting redirected to the shopping cart page each time they select a product.

  • Free Delivery

There is a store’s minimum criteria which avail a customer with a free shipping option if the amount of their purchase exceeds the given criteria.

So for example, if the store’s minimum is $25, if the customer makes purchases of $30, the shipping will be absolutely free to him.

“Order the store minimum for free delivery—$25 to $35 in most cases. No memberships here.”

-Google Express



4. Significant Marketplace opportunities

selling on google express

Google is a trusted and reliable marketplace already has a large number of customers which a seller will have to do business with.

So even if the business is new, has no internal sources as its buyer, there is nothing to worry about. Google Express app already caters you with a huge number of customers looking to buy your product.

This also helps a seller to gain a competitive edge on the Marketplace and selling effectively.

exposure to your product / selling on google express

image courtesy: google

This means that the visibility of your product will increase as the more the customers the more eyes looking for your product, the more searches, and the ultimately more sales.

selling on google express

image courtesy: Jumpshot

So, the significant marketplace will eventually provide you with opportunities to sell and flourish while selling on Google Express app.


5. Give your Customers a Voice

selling on google express

Adding to the ease that Google offers to its customers, selling on Google Express also allows them to place orders at their voice command. With the introduction of Google Mini and Google Max in 2014, Google has worked immensely and made it easier for its customer to shop.

So now, if a customer needs to order a cutlery set while working in the kitchen, he/she can easily do that by just saying ‘Ok Google’ and later order the product they want.

With universal cart available, the customer can check out with one click whenever he wants. He can also add more items to the cart whenever he wants to.

According to Google, Google’s Voice search aka Google Assistant is now available on more than 500 Million devices.


voice search | selling on google Express

image courtesy: google

According to research done by OC&C strategy consultants, by 2022 the use of voice search in eCommerce is going to reach a significant figure of around 5 billion. Selling on Google Express will cater you with more audience for your products.


You can try out our integration programs for automation of your store!


Google Express Woocommerce Integration

Google Express Magento Integration

Google Express Magento 2 Integration

Google Express Shopify Integration

Google Express Bigcommerce Integration


To wind up!

The features the Google Express provide to the sellers are in numerous. Selling on Google Express will definitely give bright exposure to your products. More eyes on your product will ultimately fetch more buyers for your product and enormous benefits to you.

If you haven’t yet prepared for selling on Google Express, let us help you.

CedCommerce is the official partner of Google Shopping Actions program. We have integration programs that will help you in hassle free working and selling seamlessly over Google Express.

All the best! Happy Selling!


Related Reads

How to join Shopping Actions Plan to sell on Google Express?

CedCommerce partners Google to help retailers sell effortlessly through Google’s Shopping Actions program

 A Complete guide to sell on Google Express with Shopping Actions!