Costume Content Optimization Guidelines of Newegg.com

Newegg.com throws the light on the best practices to be followed for online sellers to list their products on Newegg.com. There are various scenarios and for it are different guidelines.

 

So let’s see what Newegg wants from its sellers when they list the items which are costumes or Costume Content Optimization guidelines of Newegg.com.

 

Grouping SKUs:

 

Newegg advises against listing all the variants of a product individually. Rather they should be grouped together to facilitate great user experience.

 

WRONG AS VARIANTS ARE LISTED INDIVIDUALLY

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

RIGHT AS VARIANTS ARE GROUPED TOGETHER

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

See the images, the first one is the wrong practice where each variation has individual listing whereas the second one is right where all the variations are grouped together.

 

 

1. The Newegg has two group by properties for the costumes (1045) subcategory and values for both should be provided if the sellers want to group product together. The two group by properties are:

  • Costume_size
  • Costume_color

 

2. Costume SKUs must have different values for Costume_size and Costume_color

 

Incorrect

SKU # Costume_Size Costume_Color
1 Small Blue
2 Small Blue
3 Medium Blue

 

Correct

SKU # Costume_Size Costume_Color
1 Small Blue
2 Small Green
3 Medium Blue

Important Properties

 

 

  1. There are some costumes that are unique and are of particular importance like Halloween costumes. Thus if you are offering this type of product make sure you’ve included these values in your SKU’s. For example Batman, Aliens, Colonial etc.

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

2. Guided/Advanced Search Properties.

 

Although Newegg accepts all the inputs from the users only those properties that are included in data feed show up as filter value and they are shown below (in the order as shown on the website):

 

• Costume_Age

• Costume_Gender

• Costume_Size

• Costume_Theme

• Costume_Sexy

• Costume_TV,Movies & Games

• Costume_Culture

• Costume_Historical Period

• Costume_Couples Costume

• Costume_Color

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

Costume Content Optimization Guidelines of Newegg.com

Costume Content Optimization Guidelines of Newegg.com: Image Source: Newegg.com

 

 

New Properties:

 

Also, Newegg has three more properties for costumes: “Costume_Couples Costume”, “Costume_Sexy”, “Costume_TV, Movies & Games”. These new properties and the values determine optimization and navigation capabilities for your SKUs.  They will also appear as filters in Guided Search and Advanced Search-

 

Costume_Couples Costume Yes
  No
Costume_Sexy Yes
  No
Costume_TV, Movies & Games 300
  Alice in Wonderland
  Alvin & Chipmunks
  Angry Birds
  Assassins Creed
  Avatar
  Avengers
  Barbie
  Batman
  Benjamin Franklin
  Black Widow
  Captain America
  Cinderella
  Despicable Me
  Flash
  George Washington
  Green Lantern
  Halo
  Harry Potter
  Hawkeye
  Hello Kitty
  Hulk
  Hunger Games
  Iron Man
  Lincoln
  Link/Zelda
  Lord of the Rings
  Mario Bros
  Matrix
  Minions
  Monster High
  Monsters Inc
  Mortal Kombat
  Napoleon
  Pac-Man
  Pirates of the Caribbean
  Power Rangers
  Robin Hood
  Robocop
  Sesame Street
  Skylanders
  Snow White
  Spiderman
  Star Trek
  Star Wars
  Street Fighter
  Superman
  Teenage Mutant Ninja Turtles
  Toy Story
  Transformers
  Uncle Sam
  Vampires
  Zombies

 

 

Following the aforementioned process, your costume will be optimized and will appear in the Newegg Search and Guided Search results.

 

For More Newegg Related, Blog Visit the link – Newegg.com Blogs

 

Thanks for Your Interest!

Team CedCommerce

 

Please follow and like us:

Related Posts